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Score: 5.1
This Year and Mild Top 4 Examples: 3,862 Total Clicks Date Range: Aug 14 - May 15
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Spray applications take over self-care to lend to efficiency
Implications - Time is of the essence for consumers who have become accustomed to the instant gratification of the Internet. This creates a need for streamlining in all aspects of life, including self care. Atomization is a response to that, as spray methods of applying everything from makeup to deodorant can be observed in an effort to save time. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 26,910 Total Clicks Date Range: Feb 13 - Dec 14
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The plaits of last year are replaced with even more intricate hairstyles
Implications - It's undeniable that in the beauty world, this past couple years marked the era of the braided hairstyle. This is in part due to its intricacy -- a good braid is a testament to a person's skill. Taking this a step further, beauty bloggers and professional stylists alike are going beyond the braid and into even more complex coif territory as a channel to further communicate prestige. [More]
Filed in: FashionHair
Score: 5.3
This Year and Warm Top 4 Examples: 10,504 Total Clicks Date Range: Aug 13 - Dec 14
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Priorities in hair shift from aesthetic to well being
Implications - The health-conscious wave has reached new heights as it permeates the hair industry. Previously built on pure aesthetics and often unhealthy and extreme treatments such as perms or dyes, careful coiffures are now focused more on the well-being of hair. This speaks to a shift in what is perceived as beautiful, moving more toward health than fussy good looks. [More]
Filed in: FashionHair
Score: 7.2
This Year and Warm Top 4 Examples: 35,898 Total Clicks Date Range: Sep 14 - Dec 14
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Gaudy, over-the-top headpieces are opted for as consumers crave attention
Implications - Despite minimalism reaching new peaks in the style world, a number of brands and consumers are going against the grain with over-the-top headpieces that demand attention. This rebellion against modern aesthetics speaks to a broader preference for products that capture attention by standing out. [More]
Score: 7.8
This Year and Hot Top 4 Examples: 106,908 Total Clicks Date Range: Nov 13 - Dec 14
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Colorful hairstyles expand beyond teen years for mature style expression
Implications - While the concept of colorful hair is nothing new, seeing these vibrant styles on more mature consumers is. Previously reserved for the teen segment, the chromatic hairstyle is permeating office style and formal occasions, denoting a shift away from formality and toward a carefree attitude in typically restrictive environments. [More]
Filed in: FashionHair
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Score: 7.3
This Year and Warm Top 4 Examples: 79,833 Total Clicks Date Range: Dec 13 - Dec 14
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A desire for experimentation and fun sees hairstyles get fantastical
Implications - Consumers are turning to eccentric, fantasy-inspired hairstyles to satisfy a desire for fantasy and exoticism in the everyday. As hectic schedules leave less time for fun and traditional parameters for what's appropriate are relaxed, consumers turn to their appearance for creative experimentation. [More]
Filed in: FashionHair
Score: 6.4
This Year and Warm Top 4 Examples: 21,046 Total Clicks Date Range: Aug 14 - Dec 14
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As gender roles continue to adapt, an androgynous style is adopted in hairstyles
Implications - The infamous notion of the flapper is coming back in a big way as female consumers, uninhibited by strict social roles, turn to short, androgynous hairstyles for expression. This shift towards reversing perceptions of what's masculine or feminine in style or design is becoming more and more prevalent, expanding across categories. [More]
Filed in: FashionHair
Score: 5.4
Warm Top 4 Examples: 11,605 Total Clicks Date Range: Mar 14 - Apr 14
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Consumers refuse the woes of beauty in favor of painless treatments
Implications - Everyday manufactured beauty is constantly pushed upon consumers in the form of video tutorials and ubiquitous celebrity culture, but a shift toward pain-free, more accessible solutions is on the rise. Easier, less extreme rituals satiate consumers who are obsessed with obtaining the perfect look without professional help. [More]
Score: 8.8
This Quarter and Viral Top 4 Examples: 14,586 Total Clicks Date Range: Sep 14 - Jun 15
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A desire for convenience prompts consumers to turn to digital beauty apps
Implications - With smartphones making everyday experiences more accommodating, consumers are seeking to replace traditional rituals with digital alternatives as a means to make day-to-day habits more convenient. Hairstyling and beauty apps reflect a move away from conventional beauty customs, showing that even the realm of personal grooming is becoming more streamlined. [More]
Score: 5.5
Hot Top 4 Examples: 73,962 Total Clicks Date Range: Apr 12 - Jun 12
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Soft ombre effects put a lovely boho spin on products
Implications - From time to time, tie dye becomes prevalent in design, but now something softer is coming to the fore. Ombre, or dip dye, is inspiring everything from fashion to furniture. Both consumers and designers crave color, but it is often hard to incorporate or can look very harsh against neutral tones. Dip dye provides a gradual play on color, which creates a softer and more sophisticated way to add vibrancy to a design or product. [More]