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Score: 6.6
This Year and Warm Top 4 Examples: 8,052 Total Clicks Date Range: Mar 14 - Apr 14
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Consumers refuse the woes of beauty in favor of painless treatments
Implications - Everyday manufactured beauty is constantly pushed upon consumers in the form of video tutorials and ubiquitous celebrity culture, but a shift toward pain-free, more accessible solutions is on the rise. Easier, less extreme rituals satiate consumers who are obsessed with obtaining the perfect look without professional help. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 7,601 Total Clicks Date Range: May 13 - Apr 14
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A desire for convenience prompts consumers to turn to digital beauty apps
Implications - With smartphones making everyday experiences more accommodating, consumers are seeking to replace traditional rituals with digital alternatives as a means to make day-to-day habits more convenient. Hairstyling apps reflect a move away from conventional beauty customs, showing that even the realm of personal grooming is seeking more streamlining. [More]
Score: 5.8
Hot Top 4 Examples: 67,158 Total Clicks Date Range: Apr 12 - Jun 12
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Soft ombre effects put a lovely boho spin on products
Implications - From time to time, tie dye becomes prevalent in design, but now something softer is coming to the fore. Ombre, or dip dye, is inspiring everything from fashion to furniture. Both consumers and designers crave color, but it is often hard to incorporate or can look very harsh against neutral tones. Dip dye provides a gradual play on color, which creates a softer and more sophisticated way to add vibrancy to a design or product. [More]
Score: 6.2
Hot Top 4 Examples: 162,436 Total Clicks Date Range: Nov 09 - May 11
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Retro DIY fashion designs are revamped with a modern-day touch
Implications - Tie-dye fashions may be a thing of the past, but the repurposing of this once DIY concept is surely something that will attract individuals who enjoy retro looks. Combining this colorfully abstract art form with modern-day fashions, designers are creating pieces that emit an old-school vibe with a contemporary touch, giving fashionistas more options when it comes to retro-inspired outfits. [More]
Score: 4.5
Warm Top 4 Examples: 79,640 Total Clicks Date Range: May 10 - May 11
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Online social sites allow the trying of beauty products prior to purchase
Implications - Extending the “try before you buy” concept to the online world, businesses are creating social media sites that allow consumers to try on makeup products and hairstyles virtually prior to purchase. With the convenience of these websites, individuals can then give themselves virtual makeovers in the comfort of their own homes, and test out products in a hassle-free manner prior to purchasing them. [More]
Trend Hunter Services
Score: 5.9
Hot Top 4 Examples: 146,617 Total Clicks Date Range: Feb 10 - Sep 10
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Fowl-inspired influences take flight in fashion and cosmetics
Implications - Fashion is putting avian influences in the spotlight, but this time, bird-like creations aren’t limited to clothing. Feathered accents are appearing more on and around the face in the form of feathery eye-brows, hair pieces and bird-inspired makeup. Fashion may be one industry influenced by fowl, but this looks like a creative influence that could reach all areas of design. [More]
Score: 5.8
Warm Top 4 Examples: 188,389 Total Clicks Date Range: Apr 10 - Jun 10
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Consumers give little-girl hairstyles an adult twist
Implications - Traditionally, braids are worn on a younger audience of girls; however, plaits are now being adopted by the adult fashion elite. This youthful style is an easy way to downscale on lifestyle expenses while adding a chic and simple touch to personal style. [More]
Score: 6.4
V. Hot Top 4 Examples: 184,805 Total Clicks Date Range: Dec 09 - Jun 10
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Japan's Manga comics and cartoons inspire reality while keeping its charm
Implications - While anime still holds much popularity, manga is currently surpassing the former as a source of inspiration. Manga, often characterized by whimsical-looking drawings, has been around for centuries, and since manga's genres includes a wide range of subjects, with everything from business to violence to sex, almost anything can be mangafied. [More]
Score: 5.9
Hot Top 4 Examples: 151,584 Total Clicks Date Range: Jun 09 - Feb 10
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Motley-hued punk hair becomes a focal point for self-expression
Implications - A step above accessories but less permanent than tattoos and piercings, bizarre hair colors provide the next best thing when it comes to making a fashion statement. Chromatic hair hues impart a sense of stylish radicalism in which traditional views of beauty are eschewed for unique self-expression. [More]
Filed in: FashionHair
Score: 6.2
Hot Top 4 Examples: 199,076 Total Clicks Date Range: Aug 09 - Dec 09
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Boom in vintage styling illustrates renewed interest in fashion detailing
Implications - Consumers are flocking to consignment stores to purchase authentic apparel from generations past as well as raiding racks of designers simulating antique fashion. Similar to decades gone by, people are focusing more on details like accessories and extravagant hairstyles when putting themselves together. [More]