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Score: 7.8
This Week and Warm Top 4 Examples: 22,226 Total Clicks Date Range: Feb 13 - Dec 14
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The plaits of last year are replaced with even more intricate hairstyles
Implications - It's undeniable that in the beauty world, this past couple years marked the era of the braided hairstyle. This is in part due to its intricacy -- a good braid is a testament to a person's skill. Taking this a step further, beauty bloggers and professional stylists alike are going beyond the braid and into even more complex coif territory as a channel to further communicate prestige. [More]
Filed in: FashionHair
Score: 6.5
This Week and Warm Top 4 Examples: 8,649 Total Clicks Date Range: Aug 13 - Dec 14
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Priorities in hair shift from aesthetic to well being
Implications - The health-conscious wave has reached new heights as it permeates the hair industry. Previously built on pure aesthetics and often unhealthy and extreme treatments such as perms or dyes, careful coiffures are now focused more on the well-being of hair. This speaks to a shift in what is perceived as beautiful, moving more toward health than fussy good looks. [More]
Filed in: FashionHair
Score: 8.5
This Month and Warm Top 4 Examples: 20,108 Total Clicks Date Range: Sep 14 - Dec 14
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Gaudy, over-the-top headpieces are opted for as consumers crave attention
Implications - Despite minimalism reaching new peaks in the style world, a number of brands and consumers are going against the grain with over-the-top headpieces that demand attention. This rebellion against modern aesthetics speaks to a broader preference for products that capture attention by standing out. [More]
Score: 9
This Month and Hot Top 4 Examples: 87,961 Total Clicks Date Range: Nov 13 - Dec 14
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Colorful hairstyles expand beyond teen years for mature style expression
Implications - While the concept of colorful hair is nothing new, seeing these vibrant styles on more mature consumers is. Previously reserved for the teen segment, the chromatic hairstyle is permeating office style and formal occasions, denoting a shift away from formality and toward a carefree attitude in typically restrictive environments. [More]
Filed in: FashionHair
Score: 8.5
This Month and Warm Top 4 Examples: 61,745 Total Clicks Date Range: Dec 13 - Dec 14
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A desire for experimentation and fun sees hairstyles get fantastical
Implications - Consumers are turning to eccentric, fantasy-inspired hairstyles to satisfy a desire for fantasy and exoticism in the everyday. As hectic schedules leave less time for fun and traditional parameters for what's appropriate are relaxed, consumers turn to their appearance for creative experimentation. [More]
Filed in: FashionHair
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Score: 7.6
This Month and Warm Top 4 Examples: 14,333 Total Clicks Date Range: Aug 14 - Dec 14
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As gender roles continue to adapt, an androgynous style is adopted in hairstyles
Implications - The infamous notion of the flapper is coming back in a big way as female consumers, uninhibited by strict social roles, turn to short, androgynous hairstyles for expression. This shift towards reversing perceptions of what's masculine or feminine in style or design is becoming more and more prevalent, expanding across categories. [More]
Filed in: FashionHair
Score: 6.1
This Year and Warm Top 4 Examples: 10,001 Total Clicks Date Range: Mar 14 - Apr 14
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Consumers refuse the woes of beauty in favor of painless treatments
Implications - Everyday manufactured beauty is constantly pushed upon consumers in the form of video tutorials and ubiquitous celebrity culture, but a shift toward pain-free, more accessible solutions is on the rise. Easier, less extreme rituals satiate consumers who are obsessed with obtaining the perfect look without professional help. [More]
Score: 5.3
This Year and Warm Top 4 Examples: 9,022 Total Clicks Date Range: May 13 - Apr 14
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A desire for convenience prompts consumers to turn to digital beauty apps
Implications - With smartphones making everyday experiences more accommodating, consumers are seeking to replace traditional rituals with digital alternatives as a means to make day-to-day habits more convenient. Hairstyling apps reflect a move away from conventional beauty customs, showing that even the realm of personal grooming is seeking more streamlining. [More]
Score: 5.7
Hot Top 4 Examples: 71,372 Total Clicks Date Range: Apr 12 - Jun 12
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Soft ombre effects put a lovely boho spin on products
Implications - From time to time, tie dye becomes prevalent in design, but now something softer is coming to the fore. Ombre, or dip dye, is inspiring everything from fashion to furniture. Both consumers and designers crave color, but it is often hard to incorporate or can look very harsh against neutral tones. Dip dye provides a gradual play on color, which creates a softer and more sophisticated way to add vibrancy to a design or product. [More]
Score: 6.2
Hot Top 4 Examples: 164,798 Total Clicks Date Range: Nov 09 - May 11
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Retro DIY fashion designs are revamped with a modern-day touch
Implications - Tie-dye fashions may be a thing of the past, but the repurposing of this once DIY concept is surely something that will attract individuals who enjoy retro looks. Combining this colorfully abstract art form with modern-day fashions, designers are creating pieces that emit an old-school vibe with a contemporary touch, giving fashionistas more options when it comes to retro-inspired outfits. [More]