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Score: 7.6
This Quarter and Warm Top 4 Examples: 11,361 Total Clicks Date Range: Jan 14 - Jan 16
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Consumers celebrate and enhance signs of aging
Implications - Rather than being rejected, traditional signs of aging are now being celebrated by mainstream media. As a result, older consumers are gravitating to products that help enhance -- not hide -- features like graying hair. This shift does not suggest that consumers are less attached to maintaining youth, but that they are more relaxed, and positive, in their approach to aging. [More]
Score: 5.8
This Quarter and Warm Top 4 Examples: 1,227 Total Clicks Date Range: Nov 15 - Nov 15
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Consumers search for ways to personalize their grooming routines
Implications - The health and wellness movement has resulted in consumers who are both well-informed and committed to practicing self-care. More specifically, these consumers are searching for beauty and hair products tailored to the conditions of their particular lifestyle and environment. This shift indicates the importance of consumers' personal preferences when making purchasing decisions. [More]
Score: 6
This Quarter and Warm Top 4 Examples: 1,226 Total Clicks Date Range: Oct 15 - Nov 15
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Brands develop styling products that also promote hair health
Implications - As consumers grow concerned about the long-term effects of each product in their beauty regimen, many individuals are turning to preventative styling products that serve to change the texture of one's hair as well as provide anti-aging benefits. Such multifaceted products act as both short-term hair styling tools as well as long-term investments in hair health. This progression toward proactive styling products speaks to the overall pattern of consumers fixating on both the formula and inevitable long-term effects of beauty maintenance on the body. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 16,343 Total Clicks Date Range: May 15 - Jul 15
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Beauty pop-up shops offer cosmetics products in a more accessible form
Implications - With an onslaught of new products released each year, the beauty industry can seem over-whelming to first-time consumers. As a result, many brands are opening pop-up shops offering sample products and services. This approach pairs a "try-before-you-buy" ethos with a customized experience, ultimately enticing consumers who are interested yet reluctant to commit. [More]
Score: 7
This Year and Warm Top 4 Examples: 5,215 Total Clicks Date Range: Aug 14 - Oct 15
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Spray applications take over self-care to lend to efficiency
Implications - Time is of the essence for consumers who have become accustomed to the instant gratification of the Internet. This creates a need for streamlining in all aspects of life, including self care. Atomization is a response to that, as spray methods of applying everything from makeup to deodorant can be observed in an effort to save time. [More]
Score: 6
Warm Top 4 Examples: 28,970 Total Clicks Date Range: Feb 13 - Dec 14
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The plaits of last year are replaced with even more intricate hairstyles
Implications - It's undeniable that in the beauty world, this past couple years marked the era of the braided hairstyle. This is in part due to its intricacy -- a good braid is a testament to a person's skill. Taking this a step further, beauty bloggers and professional stylists alike are going beyond the braid and into even more complex coif territory as a channel to further communicate prestige. [More]
Filed in: FashionHair
Score: 5.8
Warm Top 4 Examples: 11,763 Total Clicks Date Range: Aug 13 - Feb 15
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Priorities in hair shift from aesthetic to well being
Implications - The health-conscious wave has reached new heights as it permeates the hair industry. Previously built on pure aesthetics and often unhealthy and extreme treatments such as perms or dyes, careful coiffures are now focused more on the well-being of hair. This speaks to a shift in what is perceived as beautiful, moving more toward health than fussy good looks. [More]
Filed in: FashionHair
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Score: 6.7
Warm Top 4 Examples: 40,847 Total Clicks Date Range: Sep 14 - Dec 14
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Gaudy, over-the-top headpieces are opted for as consumers crave attention
Implications - Despite minimalism reaching new peaks in the style world, a number of brands and consumers are going against the grain with over-the-top headpieces that demand attention. This rebellion against modern aesthetics speaks to a broader preference for products that capture attention by standing out. [More]
Score: 7.3
Hot Top 4 Examples: 112,084 Total Clicks Date Range: Nov 13 - Dec 14
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Colorful hairstyles expand beyond teen years for mature style expression
Implications - While the concept of colorful hair is nothing new, seeing these vibrant styles on more mature consumers is. Previously reserved for the teen segment, the chromatic hairstyle is permeating office style and formal occasions, denoting a shift away from formality and toward a carefree attitude in typically restrictive environments. [More]
Filed in: FashionHair
Score: 6.8
Warm Top 4 Examples: 84,944 Total Clicks Date Range: Dec 13 - Dec 14
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A desire for experimentation and fun sees hairstyles get fantastical
Implications - Consumers are turning to eccentric, fantasy-inspired hairstyles to satisfy a desire for fantasy and exoticism in the everyday. As hectic schedules leave less time for fun and traditional parameters for what's appropriate are relaxed, consumers turn to their appearance for creative experimentation. [More]
Filed in: FashionHair