Consumer Insights

Emerging hair opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6
This Quarter and Warm Top 6 Examples: 8,757 Total Clicks Date Range: Aug 13 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Hair thinning is de-stigmatized for the female consumer
Implications - Already a touchy topic among male consumers, hair loss is a common issue for both genders,with brands often avoiding the topic altogether for female consumers. A recent shift can be observed however, with brands using careful language and marketing to create that safe space for consumers of all genders to seek the help they need. This signifies a greater transition in terms of consumers' openness and the backlash of the "aspirational lifestyle" as pushed by social media. [More]
Filed in: FashionHair
Score: 6.8
This Quarter and Mild Top 4 Examples: 10,746 Total Clicks Date Range: Mar 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Statement headbands tie into the desire for individualism
Implications - Though individualism and self expression have always been at the root of fashion, digital-age consumers are much more conscious of their aesthetic as part of their "personal brand." This makes it more difficult to stand out among the crowd, calling for more flamboyant approaches to style. Statement headbands are a key example of this, as consumers trade in the previously put-together accessory for more avant-garde versions. [More]
Filed in: FashionHair
Score: 6.4
This Quarter and Warm Top 6 Examples: 3,503 Total Clicks Date Range: Jun 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
The hair and beauty industries innovate through tech and science
Implications - The hair and beauty industries are lucrative and persistent, prompting those within seemingly unrelated industries, such as tech and science, to get involved in innovation in this space. As a result, consumers can enjoy much more accurate, streamlined approaches to self care than in the past. This is mutually beneficial to the industry at large, and consumers who are seeking ways to more carefully curate a personal aesthetic. [More]
Score: 8.4
This Quarter and Hot Top 4 Examples: 12,961 Total Clicks Date Range: Aug 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
As consumer lifestyle become more hectic, haircare becomes portable
Implications - It's often said that the haircare and cosmetics industries would flourish during economic downturn because personal presentation is a necessity. This remains true in the face of today's high-paced society, as consumers continue to prioritize appearance despite tight timelines. As a result, convenience has become a necessity in the world of hair tools. [More]
Filed in: FashionHair
Score: 5.7
This Quarter and Mild Top 5 Examples: 2,128 Total Clicks Date Range: Aug 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Water-free skincare regimens become increasingly convenient
Implications - As consumers progressively educate themselves on global issues and environmental concerns, they begin to seek products that allow them to contribute to the conservation of water, which has the triple benefit of conserving money and time. Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity as they promote the protection of a precious resource while being adaptively convenient for on-the-go consumers. [More]
Score: 6.9
This Year and Warm Top 4 Examples: 32,095 Total Clicks Date Range: Jan 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Men search for hair styles and products that increase volume
Implications - Though historically an underserved market, men's haircare and grooming is now a rapidly growing category ripe with potential. Following the natural progression of the celebrity-sanctioned "man bun" trend, which called for length, men are now in search of increased volume. As self-care and personal grooming continues to become more prevalent among men, they will also increase their desire to experiment with aesthetics and products. [More]
Score: 6.7
This Year and Warm Top 5 Examples: 16,714 Total Clicks Date Range: Jan 14 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers celebrate and enhance signs of aging
Implications - Rather than being rejected, traditional signs of aging are now being celebrated by mainstream media. As a result, older consumers are gravitating to products that help enhance -- not hide -- features like graying hair. This shift does not suggest that consumers are less attached to maintaining youth, but that they are more relaxed, and positive, in their approach to aging. [More]
Trend Hunter Services
Score: 6.4
This Quarter and Warm Top 4 Examples: 2,348 Total Clicks Date Range: Nov 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for ways to personalize their grooming routines
Implications - The health and wellness movement has resulted in consumers who are both well-informed and committed to practicing self-care. More specifically, these consumers are searching for beauty and hair products tailored to the conditions of their particular lifestyle and environment. This shift indicates the importance of consumers' personal preferences when making purchasing decisions. [More]
Score: 6.2
This Quarter and Warm Top 6 Examples: 2,607 Total Clicks Date Range: Jul 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands develop styling products that also promote hair health
Implications - As consumers grow concerned about the long-term effects of each product in their beauty regimen, many individuals are turning to preventative styling products that serve to change the texture of one's hair as well as provide anti-aging benefits. Such multifaceted products act as both short-term hair styling tools as well as long-term investments in hair health. This progression toward proactive styling products speaks to the overall pattern of consumers fixating on both the formula and inevitable long-term effects of beauty maintenance on the body. [More]
Score: 5.9
Warm Top 4 Examples: 26,161 Total Clicks Date Range: May 15 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Beauty pop-up shops offer cosmetics products in a more accessible form
Implications - With an onslaught of new products released each year, the beauty industry can seem over-whelming to first-time consumers. As a result, many brands are opening pop-up shops offering sample products and services. This approach pairs a "try-before-you-buy" ethos with a customized experience, ultimately enticing consumers who are interested yet reluctant to commit. [More]