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Score: 7.9
This Quarter and Warm Top 4 Examples: 32,153 Total Clicks Date Range: Jan 15 - Jun 15
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Men's cosmetics receive revamped modern updates making for bold statements
Implications - Male cosmetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities. [More]
Score: 7.4
This Year and Warm Top 4 Examples: 16,793 Total Clicks Date Range: Mar 15 - Mar 15
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Consumers incorporate a streamlined touch of exoticism in their wardrobe
Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences. [More]
Score: 5.2
Mild Top 4 Examples: 22,138 Total Clicks Date Range: Jun 14 - Aug 14
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As male consumers focus more on lifestyle, men-only cosmetics rise
Implications - The cosmetic market is disproportionately focused on women, which is being shaken up by brands looking to broaden the demographic focus with products for men only. As male consumers continue to be more interested in lifestyle and appearance, the introduction of cosmetics for men rebrands a one sided market to the delight of consumers across the board. [More]
Score: 7
This Year and Warm Top 4 Examples: 43,836 Total Clicks Date Range: Jun 13 - Sep 14
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Work apparel shows casual undertones to add maturity to everyday apparel
Implications - As work and life become increasingly intertwined, maintaining a sense of professionalism at all times becomes a necessity. Seeking to uphold an air of elegance in a more casual, everyday technique, men are turning to suits and formal attire that blend structured fit with flamboyant colors and casual accents, allowing consumers to maintain a sense of maturity in a more relaxed, and flexible manner. [More]
Score: 7.4
V. Hot Top 4 Examples: 148,927 Total Clicks Date Range: Jan 13 - Apr 14
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Tech-integrated backpacks create connections regardless of worldwide locale
Implications - Looking to stay plugged-in while 'off the grid', consumers are opting for backpacks that sustain connections and even create new ones. Using elements like solar energy to stay powered, these packs foster connectivity and further the integration of technology into every aspect of daily activity. [More]
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Score: 4.9
Mild Top 4 Examples: 35,537 Total Clicks Date Range: Dec 12 - Feb 14
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Formal attire receives a DIY approach to satiate a desire for originality
Implications - Moving away from the traditional appeal of formal attire, consumers are turning to customized clothing accents to distinguish themselves from the normality of mainstream. Incorporating personal interests into formalwear and accessories allows consumers to add individuality to their overall appearance, combining the creativity of DIY techniques with the need for more visually eclectic methods of expression. [More]
Score: 6.8
V. Hot Top 4 Examples: 49,018 Total Clicks Date Range: Mar 13 - Jan 14
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Enhancing the casualness of luxury, brands hype opulent athletic styles
Implications - With the luxury goods market expanding at an exponential rate, consumers are turning to everyday luxury choices like sneakers to express social status. Previously low brow, casual attire from high-end brands is being accepted by consumers as a way to incorporate luxury further and push against cultural norms. [More]
Score: 6.5
This Year and Hot Top 4 Examples: 20,851 Total Clicks Date Range: Jan 13 - Sep 14
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Membership services targeted directly and explicitly to one gender
Implications - Membership programs, particularly those that operate by delivering goods to consumers, are taking a turn for the more niche. As a result, these companies and services are also becoming more explicit about what gender they target, presenting an opportunity for brands outside of this market to capitalize on specific markets in the same way. [More]
Score: 4.5
Warm Top 4 Examples: 24,857 Total Clicks Date Range: Aug 12 - Mar 13
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Traditionally feminine beauty routines are now commonplace for urban males
Implications - Urban males are now feeling the pressure that women have been feeling for a long time. Men are now expected to groom and primp to keep up with their idolized celebrity male counterparts and thus, are spending vast amounts of time and money dedicated to improving their appearance. The boomer generation hasn't embraced this concept, but millennial males are the demographic driving it. [More]
Score: 6.9
V. Hot Top 4 Examples: 148,819 Total Clicks Date Range: Feb 12 - Jan 13
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Space-inspired design puts a galactic spin on clothing and accessories
Implications - An obsession with space and all things related to galaxies far, far away has spawned a number of fashion items inspired by galaxies, stars and distant planets. This celestial inspiration is making its way onto accessories and apparel, appealing to fashion consumers with a love for science fiction and fantasy while giving clothing, shoes and accessories a fantastical dream-like effect. [More]