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PRO > Fashion > Fashion for Men

Score: 7.7
This Quarter and Warm Top 4 Examples: 26,870 Total Clicks Date Range: Jun 13 - Jun 14
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Suits are given a more casual undertone to add maturity to everyday apparel
Implications - As work and life become increasingly intertwined, maintaining a sense of professionalism at all times becomes a necessity. Seeking to uphold an air of elegance in a more casual, everyday technique, men are turning to suits and formal attire that blend structured fit with flamboyant colors and casual accents, allowing consumers to maintain a sense of maturity in a more relaxed, and flexible manner. [More]
Score: 8.5
This Year and V. Hot Top 4 Examples: 107,574 Total Clicks Date Range: Jan 13 - Apr 14
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Tech-integrated backpacks create connections regardless of worldwide locale
Implications - Looking to stay plugged-in while 'off the grid', consumers are opting for backpacks that sustain connections and even create new ones. Using elements like solar energy to stay powered, these packs foster connectivity and further the integration of technology into every aspect of daily activity. [More]
Score: 6
This Year and Mild Top 4 Examples: 29,222 Total Clicks Date Range: Dec 12 - Feb 14
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Formal attire receives a DIY approach to satiate a desire for originality
Implications - Moving away from the traditional appeal of formal attire, consumers are turning to customized clothing accents to distinguish themselves from the normality of mainstream. Incorporating personal interests into formalwear and accessories allows consumers to add individuality to their overall appearance, combining the creativity of DIY techniques with the need for more visually eclectic methods of expression. [More]
Score: 5.8
Warm Top 4 Examples: 19,191 Total Clicks Date Range: Aug 12 - Aug 13
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Membership services targeted directly and explicitly to one gender
Implications - Membership programs, particularly those that operate by delivering goods to consumers, are taking a turn for the more niche. As a result, these companies and services are also becoming more explicit about what gender they target, presenting an opportunity for brands outside of this market to capitalize on specific markets in the same way. [More]
Score: 5.6
Warm Top 4 Examples: 19,554 Total Clicks Date Range: Aug 12 - Mar 13
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Traditionally feminine beauty routines are now commonplace for urban males
Implications - Urban males are now feeling the pressure that women have been feeling for a long time. Men are now expected to groom and primp to keep up with their idolized celebrity male counterparts and thus, are spending vast amounts of time and money dedicated to improving their appearance. The boomer generation hasn't embraced this concept, but millennial males are the demographic driving it. [More]
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Score: 7.3
V. Hot Top 4 Examples: 126,054 Total Clicks Date Range: Feb 12 - Jan 13
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Space-inspired design puts a galactic spin on clothing and accessories
Implications - An obsession with space and all things related to galaxies far, far away has spawned a number of fashion items inspired by galaxies, stars and distant planets. This celestial inspiration is making its way onto accessories and apparel, appealing to fashion consumers with a love for science fiction and fantasy while giving clothing, shoes and accessories a fantastical dream-like effect. [More]
Score: 6
Warm Top 4 Examples: 59,407 Total Clicks Date Range: Feb 12 - Dec 12
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Clothing designed for both men and women eradicate gender norms in fashion
Implications - Over the last couple of years, fashion has been obsessed with the androgynous aesthetic, showcasing men dressed as women and vice versa. Now, designers are creating entire collections of unisex garments that can be worn by both sexes. By eliminating gender norms in clothing, these collections pave the way for a completely new approach to style that underscores the idea that fashion is more about expression and art than it is about gender. [More]
Score: 5.7
Hot Top 4 Examples: 15,565 Total Clicks Date Range: Apr 12 - Dec 12
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Recreating the typical pair of jeans to include special functions and features
Implications - Everybody has a favorite pair of jeans, but now designers are beginning to offer consumers more than just a simple go-to fashion staple. Jeans are becoming reinvented, evolving into fashion items that also provide additional functions and features such as enhancing one's curves or connecting the wearer to the Internet, thereby turning jeans into the ultimate wardrobe essential. [More]
Score: 5.9
V. Hot Top 4 Examples: 35,188 Total Clicks Date Range: Aug 11 - May 12
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Re-imagining classic denim to give it fresh appeal
Implications - Jeans have a rich history; made popular by Levi's in the early 1900s, they have gone from being associated with workwear, to representing the "rebel" youth in the '50s, to eventually becoming everyone's must-have wardrobe staple. Jeans are regarded as a "basic" apparel item -- consumers expect little innovation when it comes to the design and function of their denim, which means that competition among denim brands is consistently fierce. To stand out, some of today's denim designers are experimenting with offbeat elements -- luminescence, scent, eco-friendly design and more-- to give excitement and newness to an otherwise traditional (and mundane) product. [More]
Score: 4.5
Warm Top 4 Examples: 18,003 Total Clicks Date Range: Aug 11 - Apr 12
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Expanding the boundaries of perfume products
Implications - According to Statistic Brain, only 17 percent of females in the United States claim that they don't use perfume. To satisfy the other 83 percent, today's marketers and brands are becoming ever craftier when it comes to developing and launching new fragrance products. In addition to traditional perfumes that still form a lucrative market, the perfume industry is seeing new products like scent-infused apparel, fragrances that smell like computers and even pills that are supposed to make your sweat smell better than, well, sweat. Scent is a powerful psychological manipulator with the ability to make people feel better about themselves, so it's not surprising that sales in the global perfume industry amount to over $25 billion per year (New York Times). [More]