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Score: 8.3
This Quarter and Hot Top 4 Examples: 9,483 Total Clicks Date Range: Jan 16 - Apr 16
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Men's grooming strays from its pharmaceutical, function-based skew
Implications - Men's grooming and skincare commonly skews toward apothecary-style branding and function-based features to alleviate a fear of appearing too feminine. Recently, however, a shift can be seen toward unabashedly aesthetic-based men's care bordering on cosmetic. This coincides with a shift in what it means to be "manly," ushered in by social media-age communication, which breaks down barriers and encourages empathetic thinking. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 28,290 Total Clicks Date Range: Jan 15 - Mar 16
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Men search for hair styles and products that increase volume
Implications - Though historically an underserved market, men's haircare and grooming is now a rapidly growing category ripe with potential. Following the natural progression of the celebrity-sanctioned "man bun" trend, which called for length, men are now in search of increased volume. As self-care and personal grooming continues to become more prevalent among men, they will also increase their desire to experiment with aesthetics and products. [More]
Score: 7
This Quarter and Mild Top 4 Examples: 5,949 Total Clicks Date Range: Aug 15 - Mar 16
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Men embrace bomber and varsity jackets as a versatile style staple
Implications - As the fashion world begins to push the boundary of men's statement fashions, bomber jackets and varsity jackets have emerged as one particularly convenient and simple way to assert one's personal style. An easy way to complete any outfit, such statement jackets showcase the cyclical nature of fashion and suggest a re-visitation of the classic silhouette and its versatility in accommodating modern references without compromising a vintage aesthetic. In addition to suggesting a heightened mainstream interest in men's fashion, this highlights the desire for wardrobe pieces that are versatile. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 12,805 Total Clicks Date Range: Apr 15 - Mar 16
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Men's fashion embraces vibrant, flower-patterned offerings
Implications - Bold, flower-patterned apparel and accessories are emerging as one of the foremost examples of the fluidity of modern-day men's fashion. A street style mainstay, floral-patterned menswear as an everyday uniform highlights the ripple effect of the recent explosion of gender-neutral fashion collections. Showcasing the commercial implications of such post-demographic movements, this shift also proves that classic designs can take on new meanings that reflect cultural turning points. [More]
Score: 8.6
This Quarter and Hot Top 4 Examples: 20,164 Total Clicks Date Range: Mar 15 - Mar 16
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Men's fashions reference elements of early streetwear
Implications - As risk-taking in men's fashion continues to catch up with that of women's wear, many men's streetwear brands are emerging with vintage-inspired collections that reference the early days of the style. Speaking to the coveted nature of original streetwear peices, such collections are also key in asserting the cultural significance of streetwear and the emerging view of purchasing pieces as an unconventional investment. Highlighting the short-lived nature of the so-called nostalgia cycle, this shift speaks to the pursuit of authenticity and how it relates to status. [More]
Score: 7.6
This Year and Hot Top 4 Examples: 19,238 Total Clicks Date Range: May 15 - Nov 15
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Performance wear becomes less conspicuous with a streetwear aesthetic
Implications - No longer reserved for working out, athletic wear has become an everyday wardrobe staple thanks to the rising prevalence of fitness culture. However, despite the acceptability of athletic wear outside of the gym, the fashion industry has begun to merge the functionality of performance gear with an urban, street-focused aesthetic. This hybridized clothing not only signals a form of versatility; it also references a return to urban sensibility, even when it comes to sportswear. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 48,637 Total Clicks Date Range: Jan 15 - Jun 15
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Men's aesthetics receive revamped modern updates delivering bold statements
Implications - Male aesthetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities. [More]
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Score: 6.5
Warm Top 4 Examples: 24,559 Total Clicks Date Range: Mar 15 - Mar 15
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Consumers incorporate a streamlined touch of exoticism in their wardrobe
Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences. [More]
Score: 4.6
Mild Top 4 Examples: 31,484 Total Clicks Date Range: Jun 14 - Aug 14
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As male consumers focus more on lifestyle, men-only cosmetics rise
Implications - The cosmetic market is disproportionately focused on women, which is being shaken up by brands looking to broaden the demographic focus with products for men only. As male consumers continue to be more interested in lifestyle and appearance, the introduction of cosmetics for men rebrands a one sided market to the delight of consumers across the board. [More]
Score: 6.3
Warm Top 4 Examples: 51,001 Total Clicks Date Range: Jun 13 - Sep 14
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Work apparel shows casual undertones to add maturity to everyday apparel
Implications - As work and life become increasingly intertwined, maintaining a sense of professionalism at all times becomes a necessity. Seeking to uphold an air of elegance in a more casual, everyday technique, men are turning to suits and formal attire that blend structured fit with flamboyant colors and casual accents, allowing consumers to maintain a sense of maturity in a more relaxed, and flexible manner. [More]