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Score: 8.2
This Month and Warm Top 6 Examples: 9,903 Total Clicks Date Range: Aug 16 - Mar 17
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Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
Score: 6.5
This Month and Mild Top 6 Examples: 5,307 Total Clicks Date Range: Jan 16 - Mar 17
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Sneaker collections incorporate festive holiday drops
Implications - Sneaker brands have moved to incorporate a more expansive succession of holiday drops that serve to capitalize on the excitement of festive nostalgia, the thrill of a limited release and the inherent desire to find a shoe that provides a means of self-expression. This progression demonstrates that when serving passionate fan bases such as the sneaker and streetwear communities, individuals are remaining open to imaginative releases due to a culture that views the ability to stay on top the fast succession of releases as a social badge of honor. [More]
Score: 7.3
This Month and Mild Top 5 Examples: 6,114 Total Clicks Date Range: Apr 16 - Mar 17
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Unique co-branded outerwear lines help cross-pollinate brand fans
Implications - Collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provide a unique opportunity to entice consumers through exclusivity. In addition to highlighting the power of such collaborations in allowing brands to cross-pollinate their communities of fans, this shift showcases the underlying relationship of sport and street fashion and the need for established brands to form unexpected partnerships in order to align with these values. [More]
Score: 6.7
This Year and Warm Top 6 Examples: 20,683 Total Clicks Date Range: Dec 15 - Jun 16
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Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products. [More]
Score: 6.8
This Year and Hot Top 5 Examples: 19,885 Total Clicks Date Range: Jan 16 - Apr 16
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Men's grooming strays from its pharmaceutical, function-based skew
Implications - Men's grooming and skincare commonly skews toward apothecary-style branding and function-based features to alleviate a fear of appearing too feminine. Recently, however, a shift can be seen toward unabashedly aesthetic-based men's care bordering on cosmetic. This coincides with a shift in what it means to be "manly," ushered in by social media-age communication, which breaks down barriers and encourages empathetic thinking. [More]
Score: 6.3
Warm Top 4 Examples: 36,359 Total Clicks Date Range: Jan 15 - Mar 16
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Men search for hair styles and products that increase volume
Implications - Though historically an underserved market, men's haircare and grooming is now a rapidly growing category ripe with potential. Following the natural progression of the celebrity-sanctioned "man bun" trend, which called for length, men are now in search of increased volume. As self-care and personal grooming continues to become more prevalent among men, they will also increase their desire to experiment with aesthetics and products. [More]
Score: 5.4
Mild Top 6 Examples: 10,817 Total Clicks Date Range: Feb 15 - Mar 16
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Men embrace bomber and varsity jackets as a versatile style staple
Implications - As the fashion world begins to push the boundary of men's statement fashions, bomber jackets and varsity jackets have emerged as one particularly convenient and simple way to assert one's personal style. An easy way to complete any outfit, such statement jackets showcase the cyclical nature of fashion and suggest a re-visitation of the classic silhouette and its versatility in accommodating modern references without compromising a vintage aesthetic. In addition to suggesting a heightened mainstream interest in men's fashion, this highlights the desire for wardrobe pieces that are versatile. [More]
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Score: 6.4
Warm Top 5 Examples: 19,424 Total Clicks Date Range: Apr 15 - Mar 16
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Men's fashion embraces vibrant, flower-patterned offerings
Implications - Bold, flower-patterned apparel and accessories are emerging as one of the foremost examples of the fluidity of modern-day men's fashion. A street style mainstay, floral-patterned menswear as an everyday uniform highlights the ripple effect of the recent explosion of gender-neutral fashion collections. Showcasing the commercial implications of such post-demographic movements, this shift also proves that classic designs can take on new meanings that reflect cultural turning points. [More]
Score: 6.9
Warm Top 5 Examples: 35,379 Total Clicks Date Range: Mar 15 - Mar 16
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Men's fashions reference elements of early streetwear
Implications - As risk-taking in men's fashion continues to catch up with that of women's wear, many men's streetwear brands are emerging with vintage-inspired collections that reference the early days of the style. Speaking to the coveted nature of original streetwear peices, such collections are also key in asserting the cultural significance of streetwear and the emerging view of purchasing pieces as an unconventional investment. Highlighting the short-lived nature of the so-called nostalgia cycle, this shift speaks to the pursuit of authenticity and how it relates to status. [More]
Score: 6.7
Hot Top 4 Examples: 25,912 Total Clicks Date Range: May 15 - Nov 15
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Performance wear becomes less conspicuous with a streetwear aesthetic
Implications - No longer reserved for working out, athletic wear has become an everyday wardrobe staple thanks to the rising prevalence of fitness culture. However, despite the acceptability of athletic wear outside of the gym, the fashion industry has begun to merge the functionality of performance gear with an urban, street-focused aesthetic. This hybridized clothing not only signals a form of versatility; it also references a return to urban sensibility, even when it comes to sportswear. [More]