Copying half.com's move from 2000 when the brand took over a town, the new and illusive Bud Light town plays this interactive advertising idea up to the point of absurdity. The Bud Light town called Whatever, USA is announced in this commercial featuring a bearded, man-bun wearing, hipster mayor. Few details are given away about this branded municipality, except that it's for people who are up for anything and there will be a salad bar. Other clues in the background include an Easter Island-esque sculpture and a construction worker zip-lining.
People interested in auditioning to find out more about the Bud Light town can do so by submitting a 10 second video to upforwhatever.com. This concept of being up for whatever is in line with the beer brand's adventurous spirit.
Stats for Branded Town Advertising
Trending: Older & Average
Research: 1,285 clicks in 94 w
Interest: 0.8 minutes
Concept: Bud Light Town
Related: 109 examples / 84 photos
Segment: Males, 18-35
Comparison Set: 40 similar articles, including: undressed advertising, superstitious beer commercials, and lusty lime commercials.
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