Neutral Play

Traditionally gendered toys get a neutral makeover

Implications - As toy brands begin to more accurately represent the way in which gender is understood in today's modern age, a more neutral approach to kids' products is becoming popularized. Reflecting modern parents' desire to avoid limiting their children's interests, even the most traditionally gendered toys, like dolls, are seeing a transformation.
SCORE: 5.8
Warm Top 6 Examples: 19,475 Total Clicks Aug 12 - Mar 16
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Consumer Insight Topics: MarketingToysYouthLife-Stages
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SCORE: 6.5
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SCORE: 3.7
Untested 319 Clicks Pub: Jan 18, 16
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