Precision Marketing

E-mail marketing platforms evolve to become more personalized

Implications - Though consumers are more likely to open e-mails on their mobile devices, they're less likely to click through it or engage with the content. E-mail marketers are faced with a new challenge of creating content that is intriguing enough for an open, but also a re-open and a click-through. This has resulted in dedicated e-mail platforms that use big data to learn consumers, and therefore customize content to their preference. Platforms such as these indicate the way brands can productionize the process of personalization.
SCORE: 4.3
Mild Top 5 Examples: 1,586 Total Clicks Mar 16 - Mar 16
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Consumer Insight Topics: Marketing
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SCORE: 6.5
Warm 695 Clicks Pub: Mar 22, 16
Customer Profile Marketing Services
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SCORE: 5.4
Mild 340 Clicks Pub: Mar 22, 16
Persuasive Email Marketing Solutions
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SCORE: 3.5
Untested 174 Clicks Pub: Mar 22, 16
Deep Learning Marketing Services
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SCORE: 3.1
Untested 167 Clicks Pub: Mar 24, 16
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SCORE: 2.6
Untested 210 Clicks Pub: Mar 3, 16
Electronic Receipt Engagement
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While many marketers are looking at browser activity to send you targeted ads, this company is looking to exploit digital receipts and your proof of purchase to learn more about what promotions to... [More]
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