Empowered P2P

Female consumers gravitate toward peer-to-peer shopping networks

Implications - As women gain more purchasing power, brands have begun tapping into ways to make them feel heard and recognized. Even so, peer-to-peer networks remain an attractive option for women, who wish to feel empowered and autonomous in all of their shopping experiences. As a result, many emerging P2P shopping platforms have been specifically geared towards women, suggesting that, in order to compete, retailers must ensure positive, communal experiences not only for women, but amongst women.
SCORE: 5.9
This Year and Mild Top 4 Examples: 2,903 Total Clicks Feb 16 - Mar 16
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Consumer Insight Topics: WorldBusinessNew VenturesRetail
Beauty Bartering Platforms - 'eDivv' is a P2P Marketplace for Unused Beauty Products
SCORE: 6.7
This Year and Warm 827 Clicks Pub: Mar 24, 16
Beauty Bartering Platforms
'eDivv' is a P2P Marketplace for Unused Beauty Products
‘eDivv’ is the name of a peer-to-peer shopping platform that’s designed to help women reallocate unused beauty and fashion products they own but won’t use. For the consumers... [More]
Female-Only eCommerce Platforms - The 'NO SIR' Platform Helps Women Showcase and Sell Their Designs
SCORE: 5.6
This Year and Mild 831 Clicks Pub: Mar 11, 16
Female-Only eCommerce Platforms
The 'NO SIR' Platform Helps Women Showcase and Sell Their Designs
‘NO SIR’ is a female-only eCommerce platform that helps women showcase and sell their designs. While there are many talented women working in the design field, many still struggle to... [More]
Social P2P Marketplaces - 'Shopee' is a Mobile P2P Marketplace That Can Import Photos from Instagram
SCORE: 5.4
This Year and Mild 734 Clicks Pub: Feb 25, 16
Social P2P Marketplaces
'Shopee' is a Mobile P2P Marketplace That Can Import Photos from Instagram
‘Shopee’ is a mobile marketplace that advertises that its users will be able to execute 30-second sales. On the P2P sales platform, users are able to take a picture of an item they’... [More]
P2P Shopping Services - ShopandBox's Global Shopping Service Helps Users Aquire Items from Anywhere
SCORE: 5.7
This Year and Mild 511 Clicks Pub: Mar 22, 16
P2P Shopping Services
ShopandBox's Global Shopping Service Helps Users Aquire Items from Anywhere
Through e-commerce, it’s possible to order just about any item from anywhere in the world—but ShopandBox is a global shopping start-up out of Melbourne, Australia that believes it can be... [More]
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