Category
Lifestyle
Curated Bottlings
Trend cluster
Category
Big Data
Pop-Up
Brands highlight product experience with visualizations of reactive data.
5.3
Trend score
Trend
What is the Big Data Pop-Up trend?
Big Data Pop-Up: As brands look to offer multi-sensory experiences that truly resonate with consumers, many are opting to host pop-ups featuring mesmerizing visualizations of data generated by attendees. Often a way to illustrate the body's reaction to a particular product or service, these innovations indicate how gamification is changing the consumer relationship to knowledge. In addition to highlighting the expectation of multi-screen engagement, this shift speaks to the ways the modern consumer is used to accessing and consuming information in the digital age.
Trend themes
Themes within the Big Data Pop-Up trend
Three behaviours holding the trend together01
Multi-Sensory Pop-Up Experiences
Using mesmerizing data visualizations to create a unique and engaging experience for customers.
02
Data-Driven Health Tech
Incorporating real time data gathering into fitness products and services to improve athletic performance.
03
Personalized Retail Concept Stores
Using hyper-targeted in-store displays and insights to create a more personalized shopping experience.
Industry implications
What the Big Data Pop-Up trend means for industry
Where the trend changes the playbookFor
Retail Industry
Technological advancements are creating new engagement opportunities for brands.
For
Health and Fitness Industry
Brands are integrating real-time data gathering to improve athletic performance.
For
Pharmaceutical Industry
Virtual shopping experiences and mobile technology are making product purchasing a more streamlined and convenient experience.
Workshop question
In what creative, and visually pleasing way can your brand present traditional data statistics?
Trend signals
Trend signals for Big Data Pop-Up
Trend score 5.3 out of 10, from popularity 85%, activity 66%, freshness 8%.
Popularity85%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
South America
Evidence
Examples of the Big Data Pop-Up trend
7 featured examples from Mar 13, 2015 to May 9, 2017CategoryBusiness
Movement-Sensing Pop-Ups
Kingsmen Projects Has Allowed Brands to Create More Informative Pop-Ups
The retail design industry can leverage smart retail spaces to create innovative and data-driven pop-up experiences.
CategoryMarketing
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
Retailers can adopt bio-analytic technology and facial coding software to create personalized shopping experiences for customers.
CategoryBusiness
Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
The pharmacy industry can benefit from adopting virtual shopping experiences that cater to busy consumers' needs and provide a more convenient purchasing process.
CategoryTech
Heartbeat-Infused DJ Sets
The 3M Science Campaign is Launching at This Year's SXSW
Collaborations between musicians and technology companies can lead to new and innovative ways of music creation, recording, and performing.
CategoryLifestyle
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
Developing products that emphasize scientific research and analysis could help sports beverage companies stand out in a crowded market.
CategoryBusiness
Personalized Shopping Stores
Razorfish and Adobe Created a Digital Concept Store of the Future
Retailers can use personalized shopping experiences to better engage and retain customers, as well as gather data for future marketing and product development.
CategoryLifestyle
Data-Driven Cycling Classes
The Pursuit by Equinox is a New High Tech Workout Debuting at SXSW
Fitness centers and gyms can adopt data-driven workout programs and incorporate technology to offer personalized exercise experiences.
