Big Data Pop-Up

Brands highlight product experience with visualizations of reactive data

Implications - As brands look to offer multi-sensory experiences that truly resonate with consumers, many are opting to host pop-ups featuring mesmerizing visualizations of data generated by attendees. Often a way to illustrate the body's reaction to a particular product or service, these innovations indicate how gamification is changing the consumer relationship to knowledge. In addition to highlighting the expectation of multi-screen engagement, this shift speaks to the ways the modern consumer is used to accessing and consuming information in the digital age.
SCORE: 5.4
This Year and Mild Top 4 Examples: 4,326 Total Clicks Mar 15 - Mar 16
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Consumer Insight Topics: TechScienceGadgets
Heartbeat-Infused DJ Sets - The 3M Science Campaign is Launching at This Year's  SXSW
SCORE: 6.1
Warm 1,362 Clicks Pub: Mar 13, 15
Heartbeat-Infused DJ Sets
The 3M Science Campaign is Launching at This Year's SXSW
In order to kick off its new global 3M Science campaign, trusted technology giant 3M is hosting an activity-filled lounge at SXSW 2015 in Austin. The brand’s new campaign is based on the... [More]
Sports Drink Festival Experiences - The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
SCORE: 5.4
This Year and Mild 1,690 Clicks Pub: Mar 14, 16
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
The Gatorade Lab at South by Southwest 2016 is an immersive brand experience that explores the science at the heart of the PepsiCo-owned sports beverage. Supported by the ‘Your Game is Our Lab&#... [More]
Data-Driven Cycling Classes - The Pursuit by Equinox is a New High Tech Workout Debuting at SXSW
SCORE: 4
Mild 789 Clicks Pub: Mar 16, 15
Data-Driven Cycling Classes
The Pursuit by Equinox is a New High Tech Workout Debuting at SXSW
The Pursuit by Equinox is a new tech-infused, data-driven workout class debuting at SXSW 2015 in Austin. These new classes incorporate real time data gathered through retrofitted Schwinn bikes with... [More]
BBQ-Themed Research Labs - The GE SXSW Research Lab Boasts a 12 Foot Tall Brisket Smoker
SCORE: 3.4
Mild 485 Clicks Pub: Mar 11, 15
BBQ-Themed Research Labs
The GE SXSW Research Lab Boasts a 12 Foot Tall Brisket Smoker
The GE SXSW Research Lab is the latest interactive experience offered by General Electric at the Austin-based annual technology festival. The GE Barbecue Research Center boasts an enormous 12 foot... [More]
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