This Haribo Activation Toured the City of London Offering Treats

By: Rebecca Byers - Mar 24, 2016
References: eventmagazine
Stopping off at iconic London locations such as the Shard and Tower Bridge, this inventive Haribo activation involved an army of Easter bunnies parading around the city. Handing out Haribo treats to passersby, the experience served as a memorable face-to-face interaction between brand and consumer.

Making a stop at many of the top tourist attractions London has to offer, the Haribo activation saw 11 Easter Bunnies in three piece suits with matching bow ties.

The creative marketing activation serves as a great way for the Haribo brand to generate exposure in a holiday they are not generally associated with, helping the brand and its products stay top of mind with consumers as they go out to purchase Easter treats.