Activated Festival

Creative brand activations delight attendees of music festivals

Implications - As brands move away from omnichannel presence and aim to cultivate more meaningful interactions with consumers, many are opting to host brand activations at a variety of summer festivals. Whether to provide samples of a product or to create a branded lounge, such festival activations provide consumers with tangible rewards that are especially valued given the high cost of amenities at said events. Rather than aiming to connect constantly with consumers through digital channels, this strategy highlights the benefits of providing consumers with more curated, contexualized experiences.
SCORE: 5.2
This Year and Warm Top 5 Examples: 26,322 Total Clicks Jul 15 - Mar 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Luxe Sparkling Water Popups - Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
SCORE: 7.3
V. Hot 12,541 Clicks Pub: Aug 15, 15
Luxe Sparkling Water Popups
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
This year, Osheaga was filled with some amazing activations for its music festival goers and the Perrier Greenhouse was one of the standout installations. An escape within an escape, it provided... [More]
Festival Gin Pop-Ups - KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
SCORE: 4.8
Warm 3,278 Clicks Pub: Jan 27, 16
Festival Gin Pop-Ups
KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
The NorthSide Festival’s Spirit of Njord pop-up bar boasts an exotic interior, created by the KRADS design team. The temporary lounge was set up in honor of the one day music event and... [More]
Festival Yogurt Shops - Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
SCORE: 3.8
Warm 2,267 Clicks Pub: Sep 11, 15
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
Snog’s Yog-Yurt pop-up recently opened at London’s Hyde Park in celebration of The British Summer Time festival. The temporary frozen yogurt shop suggested that its product was a healthy... [More]
Golf-Inspired Liqueur Pop-Ups - This Mini Golf Southern Comfort Activation Was at Bestival 2015
SCORE: 3.9
Warm 6,023 Clicks Pub: Nov 9, 15
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
The mini golf-inspired Southern Comfort activation was a monstrously successful interactive pop-up run by the brand at several music festivals across the UK over the course of summer 2015. The custom-... [More]
Rejuvenating Festival Stations - Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
SCORE: 3.9
Warm 2,213 Clicks Pub: Jul 21, 15
Rejuvenating Festival Stations
Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
As a company that carries numerous products to support a yoga practice, it was only natural for Zappos to have a presence at Wanderlust 2015 with a festival booth. In order to give yogis a... [More]
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