The Coca Cola Belgrade Pop-Up Featured a Limited Edition Fashion Shop

By: Jana Pijak - Sep 11, 2015
Opened this summer, the Coca Cola Belgrade pop-up featured samples of the soda manufacturer's refreshing beverages and gave visitors a chance to shop a limited edition collection of branded apparel and accessories.

In addition to free soda samples, photo booths and interactive gaming experiences -- a hit among the pop-up's younger visitors -- this Coca Cola Belgrade event also included a fashion show and a branded shop that featured signature t-shirts, handbags and even toys, all branded with the iconic soda insignia.

Aiming to present Coca Cola as a lifestyle brand, this pop-up presented a soda-inspired clothing range to a European market and revealed exciting promotions and giveaways to those who made a purchase in the temporary boutique.