Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
Rebecca Byers — August 26, 2015 — Marketing
References: eventmagazine
This yogurt marketing experience from Onken provided an immersive introduction to the brand's new flavors of Greek yogurt. The event was 'BYOS' (bring your own spoon) and took place at a venue located along London's aptly named Greek Street. The event was conceived for Onken by 3 Monkeys Communications.
The event was supported by the #GoGreek hashtag and featured a photobooth where attendees could pose with a 6'6" statue of Greek god 'Dairyus.' Guests also donned green leaf crowns and the space featured trees outfitted with hanging tubs of yogurt.
Included in the new crop of Greek yogurt flavors from Onken are Raspberry and Lemon Daisy, Apple and Cinnamon and Rhubarb and Ginger. The pop-up yogurt marketing event also served three cocktails inspired by the new Greek yogurt offerings.
The event was supported by the #GoGreek hashtag and featured a photobooth where attendees could pose with a 6'6" statue of Greek god 'Dairyus.' Guests also donned green leaf crowns and the space featured trees outfitted with hanging tubs of yogurt.
Included in the new crop of Greek yogurt flavors from Onken are Raspberry and Lemon Daisy, Apple and Cinnamon and Rhubarb and Ginger. The pop-up yogurt marketing event also served three cocktails inspired by the new Greek yogurt offerings.
Trend Themes
1. Immersive Experiential Marketing - Opportunity for businesses to create immersive experiences that engage consumers with their brand and products.
2. Social Media Marketing Activations - Opportunity to leverage social media platforms and hashtags to amplify brand exposure and reach a wider audience.
3. Product Flavors Innovation - Opportunity to develop unique and unconventional flavors to cater to consumer preferences and stand out in the market.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create memorable experiences and build brand loyalty through immersive marketing events.
2. Event Planning - Opportunity for event planning professionals to collaborate with brands in designing unique and engaging experiences for their target audience.
3. Social Media Marketing - Opportunity for social media marketing agencies to strategize and execute activations that leverage hashtags and user-generated content.
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