This yogurt marketing experience from Onken provided an immersive introduction to the brand's new flavors of Greek yogurt. The event was 'BYOS' (bring your own spoon) and took place at a venue located along London's aptly named Greek Street. The event was conceived for Onken by 3 Monkeys Communications.
The event was supported by the #GoGreek hashtag and featured a photobooth where attendees could pose with a 6'6" statue of Greek god 'Dairyus.' Guests also donned green leaf crowns and the space featured trees outfitted with hanging tubs of yogurt.
Included in the new crop of Greek yogurt flavors from Onken are Raspberry and Lemon Daisy, Apple and Cinnamon and Rhubarb and Ginger. The pop-up yogurt marketing event also served three cocktails inspired by the new Greek yogurt offerings.
Grove-Inspired Yogurt Experiences
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