PAND10 is an Amsterdam Bar That Will Close After 10,000 Beers
Rebecca Byers — November 27, 2015 — Marketing
References: popupcity.net
In a move that questions a traditional drinking establishment's ability to adapt, PAND10 is a quaint temporary bar that will shut down as soon as it serves 10,000 beers. Essentially, the more popular a bar gets, the sooner it will close down, an interesting concept that reverses the normal supply and demand phenomenon.
Each beer served at PAND10 will have a sticker on it denoting where the bar is at between #1 and #10,000. PAND10 is serving 10 beers from all over the world with the experience being supported on social media by the #ClaimedMyBeer hashtag.
The PAND10 temporary bar is located on Amsterdam's Centrum and is also serving a small plates menu by Hotel de l’Europe’s chef Richard van Oostenbrugge.
Each beer served at PAND10 will have a sticker on it denoting where the bar is at between #1 and #10,000. PAND10 is serving 10 beers from all over the world with the experience being supported on social media by the #ClaimedMyBeer hashtag.
The PAND10 temporary bar is located on Amsterdam's Centrum and is also serving a small plates menu by Hotel de l’Europe’s chef Richard van Oostenbrugge.
Trend Themes
1. Temporary Bar Concepts - Creating temporary bars that offer unique experiences and limited availability can generate hype and attract customers.
2. Reverse Supply-demand Dynamics - Reversing the supply-demand phenomenon by closing a bar as it becomes more popular can create a sense of urgency and exclusivity.
3. Interactive Social Media Experiences - Integrating social media hashtags, such as #ClaimedMyBeer, into a bar concept can encourage customer engagement and online sharing.
Industry Implications
1. Hospitality and Food Services - The hospitality industry can adopt temporary bar concepts to create new and exciting experiences for customers.
2. Event Planning and Marketing - Event planners and marketers can leverage the reverse supply-demand dynamics to generate buzz and excitement around limited-time bar events.
3. Social Media and Digital Marketing - Digital marketers can facilitate interactive social media experiences in bars to enhance customer engagement and drive online brand presence.
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