Category
Tech
Operational Agents
Trend cluster
Category
Custom
Itinerary
The digital consumer demands more control with niche calendar apps.
2.3
Trend score
Trend
What is the Custom Itinerary trend?
Custom Itinerary: Mass digitzation has empowered consumers to have control over many aspects of their everyday lives. This is mostly seen with communication and content sharing, but recently has infiltrated things has broad-spanning as time management. This idea of customized calendars shows that consumers do not have cut-and-dry needs, and are thus seeking an opportunity to live lives as nuanced as their own individual personalities.
Trend themes
Themes within the Custom Itinerary trend
Three behaviours holding the trend together01
Customized Scheduling
Mass digitization has brought about a wave of consumer empowerment in everyday life; customizing scheduling will likely become more popular as consumers seek ways to fit their nuanced lives into rigid work structures.
02
Itinerary Sharing
Innovative platforms and apps are making itinerary planning and sharing easier, providing an opportunity for businesses to expand their services to accommodate consumers seeking personalized travel experiences.
03
Calendar and Scheduling Apps
As consumers look for ways to simplify their busy lives, app developers are creating sophisticated calendar-scheduling and syncing apps that will appeal to professionals and people on-the-go.
Industry implications
What the Custom Itinerary trend means for industry
Where the trend changes the playbookFor
Tourism
Travel businesses can cater to consumers seeking more personalized travel experiences by developing platforms and apps for travel itinerary sharing.
For
Technology
Tech companies can capitalize on the trend of customizing scheduling and calendar-syncing by creating more sophisticated and user-friendly software, appealing to a wider audience.
For
Productivity and Time Management
Industries focused on productivity and time management software have ample opportunity to expand their services to those seeking more sophisticated and personalized calendar scheduling and syncing apps.
Workshop question
How would you increase the degree of customization in your offering?
Trend signals
Trend signals for Custom Itinerary
Trend score 2.3 out of 10, from popularity 38%, activity 22%, freshness 8%.
Popularity38%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Custom Itinerary trend
4 featured examples from Jul 10, 2015 to Jan 26, 2016CategoryTech
Appointment-Scheduling Apps
The Genee App Makes Scheduling Meetings with Friends Easier
Creating automated scheduling software for businesses, saving employees time with appointment scheduling.
CategoryTech
Business Scheduling Apps
The Square Appointment App Digitizes and Simplifies Your Busy Calendar
Opportunity for mobile app developers to create scheduling and organization apps for businesses and individuals.
CategoryTech
Itinerary Sharing Platforms
This Website Lets Users Share and Compare Their Travel Itineraries
Creating itinerary sharing channels within the travel and tourism industry can facilitate collaboration between travelers and tourism service providers.
CategoryTech
Calendar-Syncing Calling Apps
The Skype for Android App Schedules Calls On Your Calendar
Developing apps that offer calendar-syncing and scheduling features presents an opportunity for innovation and meeting the needs of busy professionals.
