The Perrier Street Art Limited-Edition Bottles are Bold and Vibrant

By: Mesel Isaac - Sep 28, 2014
References: nestle-waters & luxurylaunches
The well known beverage company Perrier has released a line of street art limited-edition bottles.

Teaming up with three international street artists, JonOne, Kobra and Sasu, Perrier has ordered the creation of nine gorgeous designs (three designs per artist) that will be prominently displayed on their glass bottles, plastic bottles and slim cans. In addition to the street art bottles, the sparkling water company has commissioned Colossal Media to paint 10 outdoor murals in Manhattan, Brooklyn, Los Angeles and Chicago that will be done on September 22nd.

Perrier's street art limited-edition collection marks the increasing acceptance of street art as a form of "legitimate" art, and also marks its continued use as a tool for companies to revitalize their brands by making it more appealing to younger consumers.