The Fendi Pop-Up at Harrods Imitates the Brand's New Headquarters

By: Rebecca Byers - Sep 8, 2015
References: retaildesignblog.net
The Fendi pop-up at Harrods features a mesmerizing display that references the luxury fashion brand's new headquarters in Rome's Palazzo della Civiltà Italiana. The dapper exhibition showcases current Fendi offerings in a dramatic way that transports the consumer to Rome.

The Fendi pop-up in London boasts dynamic reproductions of the iconic archways and structural significance of the Palazzo della Civiltà Italiana building in both its window displays and in-store merchandising structures. The Fendi pop-up at Harrods was created by FormRoom is collaboration with the Analogia Project, made up of artists Andrea Mancuso and Emilia Serra.

The Fendi brand will call Palazzo della Civiltà Italiana home from 2015 for at least 15 years. The Palazzo della Civiltà Italiana structure is an icon of Fascist architecture and was previously under construction between 2003 and 2008.