Dedicated Discount

Established brands emerge with budget concepts to entice consumers

Implications - Big brands are aiming to woo discerning consumers with curated discount offerings presented under new budget brands. As consumers seek to make purchasing decisions that live up to their values and stay within their budget, they search for reasonable compromises that they can trust via the bigger brand's reputation. In addition to underlining new consumer priorities in a post-recession economy, this progression speaks to the shrinking middle market and the need to appeal to consumers based on values rather than traditional demographics.
SCORE: 6.5
This Year and Warm Top 5 Examples: 11,317 Total Clicks May 15 - May 16
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Consumer Insight Topics: MarketingBusinessNew VenturesRetail
Retail Kitchen Experiences - IKEA's Instead of Cafe Pop Up Addresses Dining Affordably
SCORE: 8
V. Hot 5,497 Clicks Pub: Mar 16, 16
Retail Kitchen Experiences
IKEA's Instead of Cafe Pop Up Addresses Dining Affordably
People across Russia have been paring back on eating out due to how expensive such a pastime has become overall. IKEA has stepped in with a fun experience, Instead of Cafe, to show that dining in... [More]
Conscious Beauty Collaborations - This Eco-Friendly Beauty Brand is Launching a New Line with Target
SCORE: 7.7
This Year and Hot 1,057 Clicks Pub: May 12, 16
Conscious Beauty Collaborations
This Eco-Friendly Beauty Brand is Launching a New Line with Target
Conscious beauty brand ‘Beautycounter’ recently announced that it is teaming up with Target to launch a limited-edition collection. The brand was originally created by Gregg Renfrew as a... [More]
Budget-Friendly Organic Shops - This Sister Chain of Whole Foods Will Cater to Millennial Shoppers
SCORE: 5
Mild 3,308 Clicks Pub: May 9, 15
Budget-Friendly Organic Shops
This Sister Chain of Whole Foods Will Cater to Millennial Shoppers
Whole Foods will be opening a chain of sister stores with more affordable prices aimed at millennials. The current Whole Foods grocery store pushes fresh products at a very hefty price. The new... [More]
Affordable Airline Grocery Marts - The easyFoodstore in London is Sells All Groceries for 25p
SCORE: 4.9
Mild 844 Clicks Pub: Feb 4, 16
Affordable Airline Grocery Marts
The easyFoodstore in London is Sells All Groceries for 25p
With the pilot store now open in north west London, budget airline easyJet’s new retail concept is a grocery store with everything priced at 25p. The easyFoodstore boasts its inexpensive stock... [More]
Dedicated Discount Product Shops - Shinsegae Group will Launch Stores for the 'No Brand' Line
SCORE: 5.3
This Year and Mild 611 Clicks Pub: Mar 25, 16
Dedicated Discount Product Shops
Shinsegae Group will Launch Stores for the 'No Brand' Line
The Shinsegae Group launched the ‘No Brand’ lineup of goods in the discount store E-Mart last year, and the success of the products is resulting in a new chain of stores. Set to be... [More]
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