This Startup Allows Customers to Try on Sustainable Swimsuits at Home

By: Katherine Pendrill - Mar 23, 2016
References: cocodune & refinery29
'Cocodune' is a swimwear startup that wants to make it easier for customers to find the perfect fit by allowing them to try on sustainable swimsuits at home. Many consumers find the process of shopping for swimwear to be extremely frustrating, making this startup an excellent alternative for those interested in avoiding the traditional retail experience.

Cocodune specializes in producing sustainable swimsuits that are high in quality and reasonably priced. Unlike other swimwear brands, the company uses extra-light Lycra instead of Spandex to make each piece. This long-lasting material ensures that the suits will not deteriorate or sag over time. In addition to offering better quality swimwear, the brand is also changing the way consumers try on swimsuits. Consumers simply choose four Cocodune suits and the company will ship them to the individual free of charge. This allows consumers to try on their suit at home before deciding what size and style to purchase.

Using a try-on model that is similar to Warby Parker, Cocodune offers consumers a more convenient and pleasant way to shop for swimwear.