This Eco-Friendly Beauty Brand is Launching a New Line with Target

By: Katherine Pendrill - May 12, 2016
References: twitter & bustle
Conscious beauty brand 'Beautycounter' recently announced that it is teaming up with Target to launch a limited-edition collection. The brand was originally created by Gregg Renfrew as a safe alternative to other cosmetics companies that use harmful and environmentally damaging ingredients. Now Beautycounter is giving Target customers a chance to test out its products in the form of an exclusive 22-piece collection.

The new Beautycounter collection will maintain the brand's commitment to using cleaner and safer ingredients. The range will include some of the brand's classic products sold at a discount price, as well as new items sold exclusively at Target. Some of these products include eye cream, body butter and face oil. The collection will hit stores on September 12th and every item will be priced at $39 or less.

The new conscious beauty collection caters to the growing number of consumers looking for makeup that is not only safer for humans, but also better for the environment.