From Interactive Beauty Festivals to Vacation-Scented Masks

By: Rebecca Byers - Jul 30, 2016
From interactive beauty festivals to instant tanning towelettes designed for portability, the top June 2016 cosmetics ideas highlight the various ways the burgeoning skincare and beauty industry converges with an increasing consumer desire to see experience-led brand interactions.

Ted's Grooming Rooms, a series of retail locations offering men's grooming services, has opened its flagship location at London's Lancaster Place. Situated within the former BBC television studios, the space includes various playful references to the building's former uses and provides an edgy space dedicated to men's grooming experiences.

Separately, the Hearst publishing brand will be hosting an annual Beauty Unbound festival in London. To take place in May of each year, the festival will bring together products highlighted in the brand's British publications such as ELLE, Harper’s Bazaar, Red, Esquire and Cosmopolitan.