Clearasil Creates an Ad that Admits "We Know Acne, We Don't Know Teens"

By: Meghan Young - May 23, 2016
References: clearasil & adweek
Clearasil has taken some notes from those honest posters that have been popping up on the Internet over the last couple of years and created its own honest commercial. Embracing the tag line, "We know acne, we don't know teens," Clearasil fumbles through connecting to its target demographic while still relaying the most important message: that it can clear pimples in just 12 hours.

Fun and straightforward, the Clearasil commercial essentially tells the world that all that matters in the end is the product. Clever advertising will only go so far. If you don't have the goods to back up the words, people will move on to something that does work. For Clearasil, that means losing a lot more than a specific group of consumers.