The 'Beauty Unbound' Festival Celebrates Beauty Industry Innovations
Katherine Pendrill — May 5, 2016 — Marketing
References: uk.westfield & elleuk
Hearst Magazines UK is hosting an event called 'Beauty Unbound' that gives consumers an opportunity to celebrate new and interesting beauty innovations. Designed for both men and women to enjoy, the event gives consumers a sneak peek at what's new in the world of beauty.
Running from May 6th to 15th at Westfield London, the Beauty Unbound festival will give consumers an opportunity to explore all of the beauty innovations covered by magazines such as ELLE, Harper’s Bazaar, Red, Esquire and Cosmopolitan. There will be make-up artists and skin care experts on hand to run tutorials and provide one-on-one consultations. For men, the Esquire’s Grooming Edit will provide skincare tips, facial grooming and quick hair fixes. For those eager to learn, ELLE's Beauty Director Sophie Beresiner will be hosting a series of seminars about the latest beauty innovations.
With products on display from brands such as Estée Lauder, Aveda and Origin, the event provides the perfect opportunity for beauty buffs to discover something new.
Running from May 6th to 15th at Westfield London, the Beauty Unbound festival will give consumers an opportunity to explore all of the beauty innovations covered by magazines such as ELLE, Harper’s Bazaar, Red, Esquire and Cosmopolitan. There will be make-up artists and skin care experts on hand to run tutorials and provide one-on-one consultations. For men, the Esquire’s Grooming Edit will provide skincare tips, facial grooming and quick hair fixes. For those eager to learn, ELLE's Beauty Director Sophie Beresiner will be hosting a series of seminars about the latest beauty innovations.
With products on display from brands such as Estée Lauder, Aveda and Origin, the event provides the perfect opportunity for beauty buffs to discover something new.
Trend Themes
1. Interactive Beauty Festivals - The 'Beauty Unbound' Festival Celebrates Beauty Industry Innovations
2. Consumer-driven Beauty Experiences - Beauty Unbound provides an interactive platform for consumers to explore new beauty innovations.
3. Personalized Beauty Consultations - The festival offers one-on-one consultations with make-up artists and skincare experts for personalized beauty advice.
Industry Implications
1. Beauty and Personal Care - The interactive event showcases the latest innovations in the beauty and personal care industry.
2. Retail - Beauty Unbound provides an opportunity for retailers to showcase and sell new beauty products.
3. Publishing and Media - Hearst Magazines UK utilizes the festival as a platform to engage with beauty enthusiasts and promote their publications.
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