This Kid's Supermarket in Moscow is Designed for Children

By: Rebecca Byers - Apr 22, 2015
References: josdevries.eu & retaildesignblog.net
This kid's supermarket in Moscow is completely targeted at children. Located within a mall that is entirely marketed to children, the Azbuka Vkusa Kid’s Store features a color-coded pathway just for children that will take them on a discovery path through the shop's various departments.

The unique kid's supermarket was designed by Dutch agency JosDeVries, who infused the space with a sense of whimsy and playfulness that even adults are sure to be affected by.

The creative space does a great job of completely rethinking the shopping experience and focuses on the needs of shoppers that aren't included on their shopping lists; namely a way to keep curious children safely occupied throughout the grocery shopping process.