The Crabtree & Evelyn London Flagship Features a Fragrance Garden
Rebecca Byers — March 23, 2016 — Business
References: retaildesignblog.net
The new retail concept for bath and body brand Crabtree & Evelyn has debuted a new in-store concept at the London flagship store. Specifically designed to appeal to both male and female consumers, the in-store experience is marked by the emphasis on product interaction and it decidedly relaxing aesthetic, a feeling the brand hopes consumers will associate with the purchase.
Included in the new Crabtree & Evelyn retail concept is curated product stories, a fragrance garden, product testing counters, a new lighting system and a sensorial soundtrack inspired by nature.
As brands push to create dynamic in-store concepts that compete with the convenience of online shopping, many are succeeding with sensorial retail concepts that transform the nature of brand-consumer interactions into something organic and rooted in feeling.
Included in the new Crabtree & Evelyn retail concept is curated product stories, a fragrance garden, product testing counters, a new lighting system and a sensorial soundtrack inspired by nature.
As brands push to create dynamic in-store concepts that compete with the convenience of online shopping, many are succeeding with sensorial retail concepts that transform the nature of brand-consumer interactions into something organic and rooted in feeling.
Trend Themes
1. Sensorial Retail Concepts - Disruptive innovation opportunities include integrating technological advancements such as virtual reality and augmented reality to further enhance the sensorial experience for consumers.
2. Product Interaction - Disruptive innovation opportunities include incorporating interactive displays and technologies like touchscreens and motion sensors to engage consumers in a more immersive and personalized way.
3. Curated Product Stories - Disruptive innovation opportunities include leveraging data analytics and artificial intelligence to create personalized product recommendations and curated experiences based on individual consumer preferences.
Industry Implications
1. Retail - Disruptive innovation opportunities include creating innovative store layouts and designs that prioritize sensorial experiences and provide a unique and memorable shopping journey for consumers.
2. Fragrance - Disruptive innovation opportunities include developing new scent technologies and formulations that evoke powerful emotional responses and experiences for consumers.
3. Lighting - Disruptive innovation opportunities include using smart lighting systems and IoT technologies to enhance the ambiance and mood of retail spaces, creating immersive and engaging environments for shoppers.
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