Pop culture entertainment is adapted for a hands-on consumer
Implications - Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers.
Workshop Question - Where can you incorporate more active participation from your consumer demographic?
Trend Themes
1. Vr-based Entertainment - Consumers demand for a more immersive and interactive form of entertainment, which is fulfilled by VR-based technologies.
2. Ar/vr-based Marketing - Marketers utilize AR/VR-based experiences to provide consumers with memorable, unique, and sensory shopping experiences that features their favourite superheroes and characters.
3. In-theater VR Experience - Regal Cinemas provides consumers with an in-theater VR experience, transporting them to the world of their favorite films using Oculus Rift demo kiosks.
Industry Implications
1. Entertainment Industry - VR based technology and immersive multi-sensory campaigns has the potential to revolutionize the entertainment industry and provide consumers with a new form of storytelling that is interactive and engaging.
2. Marketing Industry - The utilization of AR/VR-based marketing campaigns has the ability to create a unique and immersive experience for shoppers and may disrupt traditional forms of advertising and promotion.
3. Technology Industry - The development of high-quality VR/AR technologies such as the Oculus Rift and Samsung Gear VR provides the foundation for creating a new form of interactive and immersive experience for both consumers and business professionals alike.
4 Featured, 35 Examples:
144,136 Total Clicks
Date Range:
Jan 16 — May 17
Trending:
Mild
Consumer Insight Topics:
