Virtual Imagination

Pop culture entertainment is adapted for a hands-on consumer

Implications - Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers.
SCORE: 4.4
This Year and Untested Top 5 Examples: 2,751 Total Clicks Aug 15 - Oct 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingPublicity Stunts
Virtual Reality Film Festivals - The Kaleidoscope Film Fest Will Show 20 Virtual Reality Short Films
SCORE: 4.6
Mild 859 Clicks Pub: Aug 11, 15
Virtual Reality Film Festivals
The Kaleidoscope Film Fest Will Show 20 Virtual Reality Short Films
The Kaleidoscope Film Fest will bring 20 virtual reality films to viewers across Canada and the United States during its tour. The festival aims to provide consumers with an irreplaceable experience... [More]
VR Roller Coasters - This Theme Park is Equipping Its Superman-Themed Coasters with VR Headsets
SCORE: 4.6
Mild 907 Clicks Pub: Mar 24, 16
VR Roller Coasters
This Theme Park is Equipping Its Superman-Themed Coasters with VR Headsets
A number of Six Flags locations recently equipped their Superman-themed coasters with VR headsets to give riders a whole new amusement park experience. Instead of simply travelling through the sky... [More]
Horror Film Video Games - The VR Paranormal Activity Video Game is Being Shown on the Big Screens
SCORE: 3
Untested 630 Clicks Pub: Oct 24, 15
Horror Film Video Games
The VR Paranormal Activity Video Game is Being Shown on the Big Screens
The Paranormal Activity video game will be scary enough on users’ own screens at home, but it will be heart-stopping at the AMC theater screens it is being shown at this weekend. The horror... [More]
Dark Superhero VR Experience - 'Batman: Arkham VR' Lets Consumers Play as Batman in First Person
SCORE: 3.6
This Year and Untested 163 Clicks Pub: Oct 17, 16
Dark Superhero VR Experience
'Batman: Arkham VR' Lets Consumers Play as Batman in First Person
The ‘Batman: Arkham’ video game franchise has been the most popular series for the caped crusader, and the new Batman: Arkham VR experience for Playstation VR is a more immersive... [More]
AR Superhero Displays - This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
SCORE: 2.3
Untested 192 Clicks Pub: Jan 11, 16
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
Vox Cinemas movie theater in Dubai is currently hosting an augmented reality mall experience that transforms shoppers into characters from director Zach Snyder’s upcoming ‘Batman vs.... [More]
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