Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi

By: Rebecca Byers - May 28, 2015
References: fosters.fi & airbnb
Provinssi is an annual music festival hosted in Finland's Seinäjoella that this year will boast a pop-up motel thanks to an exciting campaign from Fosters and Airbnb. The Fosters No Worries Motel pop-up was created by 358helsinki, a Finnish creative agency tasked with promoting the Australian lager at the country's many summer music festivals.

Available for booking on Airbnb through a charming "No Worries Ambassador to Finland" named Louis for anyone with a Provinssi ticket, the pop-up motel is fashioned inside a shipping container boasting the signature Foster's shade of blue. The motel suite is outfitted with floor-to-ceiling Foster's branding including the towels, toothbrushes and bedding.

The unique Foster's No Worries Motel inside the Provinssi festival grounds is a clever way to create a memorable experience within the large millennial demographic at the fest.