Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired

By: Michael Hemsworth - Jan 5, 2016
References: capncrunch & foodbeast
Created as a way to offer kids and adults a more efficient way to have a breakfast dessert, the new Cap'n Crunch 'Sprinkled Donut Crunch' cereal is inspired by the coffee shop pastry. Taking the traditional recipe of the cereal, transforming it into ring-shaped bits and blasting it with donut flavoring, Quaker Oats has created a product that's more dessert than cereal to satisfy a preference for anytime indulgence.

While cereal has traditionally been a breakfast food over the past several years, the introduction of products like Cap'n Crunch 'Sprinkled Donut Crunch' cereal could signify how brands are attempting to enter other meals as a treat. Able to be portion controlled, Cap'n Crunch 'Sprinkled Donut Crunch' cereal is a way to indulge, while still maintaining control.