Hearty Handheld

Seeking convenience without skimping, consumers turn to hearty handheld foods

Implications - No longer sticking to strictly healthy, lighter fare, snack foods are adopting heartier fillings and ingredients as a filling meal alternative. As today’s consumer continues to battle tight schedules, carving out time for sit-down meals becomes increasingly difficult. As a result, a need for more convenient, yet filling snack food options arise. Reformatting traditional sit-down meals -- like full dinners, or traditional breakfast staples -- into easy-to-eat, handheld alternatives satiates the conflicting consumer desires for comfort and convenience.
SCORE: 4.9
This Year and Mild Top 6 Examples: 3,808 Total Clicks Jul 15 - Apr 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodHealthBranding
Handheld Fried Egg Breakfasts - The Restaurant is Selling Huevos Estrellados in Portable Chip Bags
SCORE: 6.7
This Year and Warm 1,180 Clicks Pub: Apr 5, 16
Handheld Fried Egg Breakfasts
The Restaurant is Selling Huevos Estrellados in Portable Chip Bags
New York City restaurant El Quinto Pino is now selling Huevos Estrellados in handy to-go bags. Huevos Estrellados is a dish that consists of Spanish fried eggs cut up and mixed with fried potatoes... [More]
Spicy Handheld Wraps - These Spicy Crunchwrap Sliders are Made for Snacking on the Go
SCORE: 4.8
This Year and Warm 726 Clicks Pub: Mar 22, 16
Spicy Handheld Wraps
These Spicy Crunchwrap Sliders are Made for Snacking on the Go
This past December, Taco Bell debuted two new spicy versions of its popular Crunchwrap Sliders. In recent years, many consumers have gravitated towards handheld food items that facilitate on-the-go... [More]
Handheld Australian Pies - This Company is Selling Snack-Sized Versions of a Popular Australian Dish
SCORE: 5.1
This Year and Mild 606 Clicks Pub: Mar 22, 16
Handheld Australian Pies
This Company is Selling Snack-Sized Versions of a Popular Australian Dish
‘Boomerang’s Foods’ is an Austin-based company selling handheld Australian pies that can be enjoyed at home or on the go. With a growing demand for portable food products, these... [More]
Snack Food-Stuffed Wraps - The New Cheetos Crunchwrap Slider is Made with Spicy Cheese Puffs
SCORE: 5.1
This Year and Mild 301 Clicks Pub: Mar 1, 16
Snack Food-Stuffed Wraps
The New Cheetos Crunchwrap Slider is Made with Spicy Cheese Puffs
Taco Bell’s new Cheetos Crunchwrap Slider is a dream come true for those who love to snack on spicy cheese puffs. Instead of adding a side of Crunchy Cheddar Jalapeno Cheetos to each order,... [More]
Hash Brown-Stuffed Burritos - This Hybrid Breakfast Wrap Combines Two Dishes into One
SCORE: 4.2
This Year and Mild 370 Clicks Pub: Apr 10, 16
Hash Brown-Stuffed Burritos
This Hybrid Breakfast Wrap Combines Two Dishes into One
Jack in the Box recently debuted a hybrid breakfast wrap called the Triple Cheese & Hash Brown Breakfast Burrito. In recent years, many chains have been expanding their breakfast menus by adding... [More]
Convenient Buffalo Chicken Wraps - The Trader Joe's Buffalo Chicken Wrap Eliminates Mess On-the-Go
SCORE: 2.7
Untested 625 Clicks Pub: Jul 6, 15
Convenient Buffalo Chicken Wraps
The Trader Joe's Buffalo Chicken Wrap Eliminates Mess On-the-Go
A staple of the quality-focused grocery chain, the Trader Joe’s Buffalo Chicken Wrap is an excellent selection for when you are looking for a nutritious and protein-heavy meal on the go.... [More]
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