Quaker Canada's Today List Campaign Questions What Matters Most

By: Laura McQuarrie - May 25, 2015
References: todaylist & marketingmag
With a new campaign called #TodayList, Quaker Canada is aiming to spark conversations about what matters most in daily life. For the campaign, the brand is asking people to think about their to-do lists and busy lifestyles, then rethink that list with things they'd rather be doing. Instead of being overwhelmed with work and household chores, many people want to allocate more time for recreation and spending time with loved ones.

As a brand that makes whole grain oats, Quaker Canada is positioning itself as one that can help to deliver a boost of energy throughout the day in order to help all tasks become more manageable.

As a newcomer to Twitter, the brand is hoping to start meaningful conversations and create lasting connections with its target audience, which tends to be an older demographic.