This Volvo Korea Pop-Up Makes Car Shopping More Experiential

By: Jana Pijak - May 18, 2016
References: koreabizwire
Volvo Korea recently stunned a car dealership's visitors in Garosugil, Sinsa-dong with a pop-up cafe that made their browsing experience a more memorable and enjoyable affair. Titled 'House of Sweden,' -- a nod to Volvo's roots and heritage -- the car dealership cafe served up artisanal coffee and bites to those in the market for a new vehicle.

Following in the footsteps of upscale dealerships offering salon and fashion-related services, Volvo Korea appeals to foodies with its elegant cafe pop-up. The space marries two exclusive services and makes the experience of shoppers and general visitors a more rewarding one.

Synonymous with quality and sophistication, Volvo lives up to its name with House of Sweden's tasty menu offerings and understated decor and branding. In addition to experiencing Sweden's coffee culture, visitors were also able to take in design synonymous with the region.