The North Face's New Flagship is Inspired by Outdoor Adventures

By: Mishal Omar - Dec 16, 2016
References: thenorthface & retaildesignblog.net
Known for its ability to provide functional clothing for outdoor adventures, The North Face has a new flagship store in Palo Alto, California.

The new store's layout does an excellent job in ensuring that the adventurous identity associated with The North Face's brand is at full display. With images of people on outdoor adventures surrounding the space, as well as features that include tent setups and mannequins in climbing gear -- and changing rooms that immerse people in images of nature -- the store holds nothing back in representing itself as a leading sportswear brand.

The strong environmental and adventurous theme of this retail space works to establish The North Face as a central go-to brand for consumers looking for sports and exercise-related clothing.