The Museum of Feelings Features a Series of Curated Smells

By: Katherine Pendrill - Nov 11, 2015
References: spingo & psfk
The Museum of Feelings is an unusual gallery experience that involves guiding patrons through a series of curated smells. Although most people assume art is a visual experience, the act of observing a piece of artwork can actually be a multi-sensory experience. This unusual museum tour involves using different fragrances to turn pieces of artwork into interactive exhibits.

The Museum of Feelings is part of a new campaign for 'Glade.' As patrons move through the museum, each piece of artwork will give off a different Glade fragrance. These curated scents are designed to elicits specific moods such as optimism, joyfulness and exhilaration. In addition to smelling each exhibit, guests will also be allowed to touch the artwork. The idea is that the multi-sensory experience will help patrons connect to their emotions and share with those around them.

The Museum of Feelings is set to run from November 24th until December 15th.