Male Aesthete

Men's grooming strays from its pharmaceutical, function-based skew

Implications - Men's grooming and skincare commonly skews toward apothecary-style branding and function-based features to alleviate a fear of appearing too feminine. Recently, however, a shift can be seen toward unabashedly aesthetic-based men's care bordering on cosmetic. This coincides with a shift in what it means to be "manly," ushered in by social media-age communication, which breaks down barriers and encourages empathetic thinking.
SCORE: 6.8
This Year and Warm Top 5 Examples: 19,847 Total Clicks Jan 16 - Apr 16
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Consumer Insight Topics: FashionHairFashion for Men
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