Brands appeal to foodies with internationally inspired frozen meals
Implications - Aiming to satisfy consumer palates newly informed by exotic international dishes, brands are emerging with globally inspired frozen meals that cater to both well-educated palates and the health-conscious. Speaking also to the influence of regional flavor trends across the globe, this shift suggests a convergence of experimental attitudes to flavor and the simultaneous prioritization of convenience and health.
Workshop Question - What two factors does your customer care most about? What would a marriage of those benefits look like?
Trend Themes
1. Globally Inspired Frozen Meals - Brands are creating frozen meals with exotic international flavors and health-conscious ingredients.
2. Premium Quality Frozen Meals - Frozen food companies are utilizing upscale ingredients and packaging to compete with fresh and gourmet meals.
3. Meatless Frozen Food Options - Frozen food companies are offering vegan and vegetarian options for consumers who value convenience and nutrition
Industry Implications
1. Frozen Food Industry - Companies should focus on using exotic and health-conscious ingredients and premium packaging for increased sales and consumer appeal.
2. Fast Food Industry - Fast food chains should consider offering globally-inspired and premium quality frozen meals for their health-conscious and time-poor customers.
3. Vegetarian and Vegan Food Industry - Companies in the vegetarian and vegan food industry could create innovative meatless frozen options that appeal to the convenience and nutrition needs of consumers.
