Embedded VR

Brands activate virtual reality users with headset-embedded packaging

Implications - As consumers become more familiar with branded content for entertainment purposes, many brands are disseminating virtual reality technology by providing packaging that can be repurposed as DIY VR headsets. Also linked to maker culture and the so-called "IKEA effect," which sees consumers place higher value on things they have assembled themselves, this progression illuminates the opportunity for brands to cultivate and retain a clearly defined audience through the new advertising medium.
SCORE: 6.9
This Year and Warm Top 4 Examples: 14,981 Total Clicks Sep 15 - Apr 16
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Recycled Virtual Reality Viewers - Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
SCORE: 8.1
This Year and Viral 8,007 Clicks Pub: Feb 29, 16
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
Creative packaging is one way to entice consumers to purchase more and it might not get anymore creative than virtual reality viewers. Coca-Cola helped to create three different ways in which people... [More]
Kids Meal VR Packaging - McDonald’s Sweden Creates a Happy Meal Box VR Headset
SCORE: 6.8
This Year and Warm 4,966 Clicks Pub: Feb 29, 16
Kids Meal VR Packaging
McDonald’s Sweden Creates a Happy Meal Box VR Headset
McDonald’s Sweden has launched a unique initiative in partnership with child psychologists Karl Eder and Fadi Lahdo that sees the Happy Meal box transformed into a virtual reality headset. The... [More]
VR Beauty Subscriptions - These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
SCORE: 6.3
Warm 1,716 Clicks Pub: Sep 16, 15
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
Popular beauty subscription service Birchbox will be including VR headsets in every Birchbox Man sample pack in an effort to appeal to a tech-savvy demographic. The millennial man is not only... [More]
VR Cereal Boxes - Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
SCORE: 5
Mild 292 Clicks Pub: Sep 12, 15
VR Cereal Boxes
Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
With a bowl of Nutri-Grain BOLT cereal, it’s now possible to experience virtual reality for breakfast. Customers in New Zealand will be able to purchase a special cereal box that can be... [More]
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