Familial Biculture

Brands make an effort to include Latinos in classic depictions of family

Implications - As brands become more conscious about the depictions of family they project in marketing content, many are opting to illuminate everyday family life outside the archetype of the traditional "nuclear family." Part of the "new normal" demographic push that sees the inclusion of multigenerational, non-binary families in advertisements, so too are brands hoping to more accurately represent the general population in the interest connecting with this large and growing consumer group.
SCORE: 4.6
This Year and Mild Top 4 Examples: 3,661 Total Clicks Jul 15 - Apr 16
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DEMOGRAPHICS
Emotive Hispanic Campaigns - This Heartwarming Kraft Singles Ad Tells the Story of Two Young Girls
SCORE: 6.6
Warm 1,852 Clicks Pub: Jul 30, 15
Emotive Hispanic Campaigns
This Heartwarming Kraft Singles Ad Tells the Story of Two Young Girls
This inspiring Kraft Singles commercial tells the heartwarming tale of a few young girls participating in a raffle in order to win a dream dollhouse. When one young girl stumbles upon the winning... [More]
Familial Fast Food Ads - The KFC 'Together' Campaign Highlights Family Dinner Traditions
SCORE: 4.6
Warm 1,588 Clicks Pub: Jul 22, 15
Familial Fast Food Ads
The KFC 'Together' Campaign Highlights Family Dinner Traditions
The KFC ‘Together’ campaign is an attempt by the popular fried chicken restaurant chain to appeal to the Hispanic market, which is growing in both size and importance in the USA and... [More]
Playful Child Athlete Campaigns - This Ad for Goya Canned Beans is Heartwarming and Funny
SCORE: 3
Untested 147 Clicks Pub: Jul 30, 15
Playful Child Athlete Campaigns
This Ad for Goya Canned Beans is Heartwarming and Funny
This endearing commercial for Goya canned beans follows the wide-eyed daydream of a mother as she prepares dinner for her family. The heartwarming spot sees the mother dreaming of her son winning a... [More]
Emotional Caregiver PSAs - This AARP Ad Demonstrates How Quickly Children Can Become the Caregiver
SCORE: 1.6
Untested 74 Clicks Pub: Jul 30, 15
Emotional Caregiver PSAs
This AARP Ad Demonstrates How Quickly Children Can Become the Caregiver
Created by US Hispanic ad agency Alma, this highly emotional commercial for AARP speaks to the inherent cultural responsibility of looking after one’s elders in Latino culture, noting that... [More]
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