This funny Honda car ad for the Fit mocks the way automobiles are traditionally marketed to Hispanic millennials—drivers are cool, always on-the-go and ready for an adventure any time. However, instead of trying to project a certain lifestyle onto the Honda Fit, clichés are poked fun at, with an overly zealous Latino guy played by Felipe Esparza, who is unimpressed with mundane things the young adults do with their cars. This involves things like getting groceries and trips to the movies, which may not be as exciting as driving off to a happening party, but it's closer to what happens in real life most of the time.
The #UnBuenFit commercials for Honda were shot in both Spanish and English, showing that consumers can't be shoved into a niche and stereotyped.
Stats for Stereotype-Busting Auto Ads
Trending: Older & Mild
Research: 496 clicks in 91 w
Interest: > 3 minutes
Concept: "honda Car Ad"
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: high-performance japanese supercars, surveillance-equipped scooters, and car dealership smart homes.
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