This Hispanic Crest Commercial Pokes Fun at Profession-Based Promos

By: Rebecca Byers - Jul 30, 2015
References: conill & youtu.be
This hilarious Hispanic Crest commercial by ad agency Conill reaches out to the Latino demographic, one the brand had trouble connecting with in an authentic way.

Part of a larger series, the Hispanic campaign from Procter & Gamble's Crest brand features a variety of professionals recommending the product who are not exactly dentists. While this one features a butcher, other characters in the playful series include a painter. The Crest commercial is considerably meta, based on its ironic references to the nature of industry-based referrals for products. The clever series is one of many for Procter & Gamble brands by Conill.

Conill Advertising is Saatchi & Saatchi's U.S. Hispanic agency that won a Cannes Lion for its 'Mas Que un Auto' ('More Than a Car') campaign for Toyota in 2015.