The Kmart Spanish Web Series Appeals to a Hispanic Consumer Base
The Kmart Spanish web series will be an eight part series; the first part, which was just released, is entitled 'Mothers and Wives.' This first episode was released just in time for the back to school rush. This is a phenomenal concept for leveraging the web as a means of creating content to connect with a consumer group on a deeper level.
Implications - The demographics of America are changing with Hispanics accounting for a greater part of the population. The Kmart web series is attempting to tap into this valuable market by appealing to them directly. Companies should consider demographic ans statistical realities when creating new marketing initiatives.Stats for Targeted Webisode Ads Trending: Older & Chilly
Traction: 380 clicks in 160 w
Interest: > 3 minutes Concept: Kmart Spanish Web Series
Related: 48 examples / 37 photos
Segment: Females, 18-35 Comparison Set: 18 similar articles, including: superhero ethnicity revamps, bikini-clad reality stars, and latino hipster boutiques.