With this English-Spanish Corona commercial, the great Constellation Brands is able to speak to a broad demographic of millennial consumers without creating more than one distinctive campaign. The company is always working to connect with a general base of customers, as well as a Hispanic audience, and this television advertisement demonstrates the convergence of their recent strategies.
Consistent with a digital platform launched concurrently, this ad features quite young adults, many with the look of Latin American heritage. The 30-second video documents them as they hang out together casually, as they play on the beach, as they party and as they attend concerts. The story is universally appealing. The only difference between the Corona commercials by Cramer-Krasselt and La Comunidad are the voice-overs. It's demonstrated that a campaign can successfully address English and Spanish markets by rather efficient means.
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