The Zoolander X Kiehl's Collection Boasts Male-Centric Products
Jana Pijak — February 8, 2016 — Fashion
References: kiehls & buro247.au
It's no secret that the men's grooming industry has had tremendous success over the past few months with artisanal offerings that encourage men to invest more in hair and skin maintenance -- the Zoolander X Kiehl's collaboration collection consists of male-centric products and is a great example of this beauty industry shift.
The collaboration collection boasts two skincare kits -- the "Blue Kiehl's" Men's Collection and the "Ridiculously Youthful" Collection. Each is inspired by an iconic Derek Zoolander quotes and is available just in time for the theatrical release of Zoolander 2.
While the Zoolander X Kiehl's collection's Blue Kieh's kit makes cleansing a breeze, the Ridiculously Youthful range offers anti-aging solutions for the modern male. Following a number of endorsement deals -- including one with luxury label Valentino -- the Zoolander franchise successfully promotes its latest sequel while teaming up with a beauty brand that Millennials trust.
The collaboration collection boasts two skincare kits -- the "Blue Kiehl's" Men's Collection and the "Ridiculously Youthful" Collection. Each is inspired by an iconic Derek Zoolander quotes and is available just in time for the theatrical release of Zoolander 2.
While the Zoolander X Kiehl's collection's Blue Kieh's kit makes cleansing a breeze, the Ridiculously Youthful range offers anti-aging solutions for the modern male. Following a number of endorsement deals -- including one with luxury label Valentino -- the Zoolander franchise successfully promotes its latest sequel while teaming up with a beauty brand that Millennials trust.
Trend Themes
1. Male-centric Skincare - The Zoolander X Kiehl's collaboration collection showcases the growing trend of male-centric skincare products and the potential for offering specialized solutions for male consumers.
2. Artisanal Grooming - The success of the men's grooming industry in recent months, as demonstrated by the Zoolander X Kiehl's collaboration collection, highlights the opportunity for artisanal grooming products that encourage men to invest in hair and skin maintenance.
3. Celebrity Endorsements - The collaboration between Zoolander and Kiehl's exemplifies the increasing trend of celebrity endorsements in the beauty industry, opening up opportunities for brands to partner with influential figures to promote their products.
Industry Implications
1. Skincare - The Zoolander X Kiehl's collaboration collection showcases the potential for innovation and disruption in the skincare industry by offering niche collections specifically targeting male consumers.
2. Beauty - The success of the Zoolander X Kiehl's collaboration collection demonstrates the opportunity for beauty brands to collaborate with popular entertainment franchises and leverage their fan base to increase product exposure and sales.
3. Grooming - The Zoolander X Kiehl's collaboration collection highlights the potential for disruption in the grooming industry by introducing artisanal and male-centric products that encourage men to take better care of their hair and skin.
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