The Internet, occasional pop-up shops and retail partners like Nordstrom and Anthropologie used to be the only sources for getting your hands on a stylish piece of jewelry from BaubleBar, but soon it will be possible to spend an afternoon lounging at Long Island’s Roosevelt Field Mall location.
The first ever permanent brick-and-mortar store for the online brand will serve as a 1,200 square foot store that makes inexpensive and popular jewelry styles available to the masses. As an online retailer that introduces somewhere between 75 and 100 new accessory styles per week to its web shop, BaubleBar promises to bring the same kind of variety to its stores.
Other online-only brands are favoring brick-and-mortar locations, finding that brand experience and bringing consumers in contact with products tends to yield more sales, fewer returns and a better relationship with the brand.
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