The New NYX New Jersey Store Has an Interactive Makeup Station

By: Rebecca Byers - Feb 17, 2016
References: beautypackaging
The soon to be opened NYX New Jersey flagship is the brand's first location on the East Coast and boasts a dynamic in-store digital component that is sure to add value to the shopping experience. Located in North New Jersey's Willowbrook Mall, the new store combines hands-on product education and YouTube beauty tutorial-inspired features.

The digital component of the new NYX New Jersey store is called officially titled the NYX Beauty Bar and it consists of an interactive makeup station where shoppers can browse branded tutorials and test out products. The experience will also feature custom tutorials that will help shoppers recreate beauty looks found in the series of tutorials, while they will also be able to immerse themselves in the NYX lifestyle experience.