Identity Immersion

Creating strong cultural ties, brands turn to events that highlight heritage

Implications - Realizing the growing opportunity and buying power among Hispanics, brands are shifting their marketing tactics toward more culturally inclusive marketing approaches. Offering consumers the chance to engage in cultural experiences alongside big name brands and retailers, these events are blending immersive experiences with elements of cultural heritage to create a more dynamic and meaningful shopping experience. These examples of branded cultural experiences speak to a desire among consumers for not only memorable experiences, but also a way to identify with the brands they’re purchasing from.
SCORE: 5.1
This Year and Mild Top 6 Examples: 8,227 Total Clicks Feb 14 - Apr 16
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Activity
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DEMOGRAPHICS
Consumer Insight Topics: WorldRegional
Hispanic Beverage Clubs - Nuestro Natural's Consumer Club Provides Inexpensive Natural Beverages
SCORE: 6.8
This Year and Hot 1,195 Clicks Pub: Apr 7, 16
Hispanic Beverage Clubs
Nuestro Natural's Consumer Club Provides Inexpensive Natural Beverages
‘Nuestro Natural’ is the name of a new consumer club that aims to make it easy for the Hispanic American market to purchase inexpensive natural drinks. Some of the beverages available... [More]
Immersive Tequila Experiences - The Art of Patrón Event Series Celebrates The Brand's Vision
SCORE: 7
This Year and Warm 2,284 Clicks Pub: Apr 7, 16
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
The Art of Patrón is the premium tequila brand’s unique event series that toured US cities last year. Hosting events in the heart of Miami, Los Angeles and New York, the brand chronicled its... [More]
Surreal Carnival Vodka Branding - Let Your Imagination Run Wild with the New Absolut Design
SCORE: 3.7
Mild 2,979 Clicks Pub: Feb 3, 14
Surreal Carnival Vodka Branding
Let Your Imagination Run Wild with the New Absolut Design
Adding a kick to your drink with crazy colorful carnival designs is now available courtesy to the new flamboyant Absolut design bottle. Inspired by the whimsical characters and the explosive... [More]
Pinata-Smashing Parties - Pringles Attempts a New World Record at Its Pinata Party
SCORE: 3.7
Mild 547 Clicks Pub: May 21, 15
Pinata-Smashing Parties
Pringles Attempts a New World Record at Its Pinata Party
To coincide with the launch of the flavorful Pringles’ Tortilla Chips, the chip brand threw a giant piñata party in London with former model Katie Price. During the huge gathering, over 600... [More]
Hispanic Music-Celebrating Festivals - iHeartRadio Fiesta Latina Honors Cultural Entertainers
SCORE: 2.3
Mild 549 Clicks Pub: Feb 9, 15
Hispanic Music-Celebrating Festivals
iHeartRadio Fiesta Latina Honors Cultural Entertainers
The iHeartRadio Fiesta Latina festival celebrated its inaugural event last year to the delight of Hispanic artists and music lovers nationwide. Taking place at The Forum in Inglewood, California,... [More]
Vibrant Hispanic Carnivals - Carnaval Miami Includes a Wide Variety of Latino-Centric Activities
SCORE: 2.4
Untested 673 Clicks Pub: Feb 9, 15
Vibrant Hispanic Carnivals
Carnaval Miami Includes a Wide Variety of Latino-Centric Activities
Carnaval Miami is a series of cultural events that celebrates the rich cultural heritage of Latin America and the unique manner in which Latinos have infused themselves into mainstream American... [More]
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