The adidas Originals Seoul Store Celebrates the 50 Colorway Superstar

By: Rebecca Byers - Mar 30, 2015
References: hypebeast
The adidas Originals Seoul store is currently featuring a dazzling crowdsourced interior design to mark the collaborative release between the brand and musician Pharrell Williams.

Marking the release of the 50 colorway Superstar 'Supercolor' pack, the new adidas Originals location features two floors, with the second floor being reserved as a blank canvas for individual patrons to "show their color" by tagging the space using KRINK paint markers. The result is a colorful, playful interior as vibrant as the new 50 colorway pack itself.

The interactive display will be featured in the Supercolor Studio of the adidas Originals Seoul flagship store. The display will stay open to the public until April 9, 2015, and is also running a handful of contests to give away pairs of the Superstar kicks.