The new Samsung flagship store will be unlike any other megastore in that it will not actually sell any products. While many brands have been struggling with finding a balance between ecommerce and physical retail, Samsung has found a unique way to negotiate both domains.
The new Samsung flagship store will be located in New York’s Meatpacking District and it will be 40,000 square feet in size. However, unlike other flagship stores, the new Samsung outlet will not be stocked with endless shelves of products. Instead, the store will feature a three-story digital screen made up of 96 virtual displays, a 90-seat theater, an art gallery, a portable demo kitchen, a multimedia studio and even a cafe. The store will host different events such as book launches, film screenings and DJ sets, making the space far more interactive than the average store. As Samsung's general manager Zach Overton explains, "We didn’t want it to be about pushing products in people’s faces."
The product-free megastore demonstrates how companies can use retail outlets to deliver an immersive customer experience rather than try and sell consumers products they can easily buy online.
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