With changes to the brand's headquarters, a new naming scheme and the announcement of small auto shops at both the Washington Auto Show and the NADA dealers' convention, Johan de Nysschen is steering Cadillac in a brand new direction.
These 700 new "boutique" showrooms will from Cadillac promise new technology, top-tier staff and luxury amenities. One of the most impressive features of the planned retail spaces includes a virtual showroom, where consumers would be able to customize the interior and exterior of a new car with interactive displays and holograms.
de Nysschen describes: "I am definitely going to be in disagreement with dealers who think they can sustain the business for Cadillac by selling Cadillac out the backdoor of a Chevy store," and believes that the implementation of these premium stores will upgrade the existing customer experience.
Boutique Automotive Shops
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Highly Anticipated Luxury Coupes
V2V-Enabled Smart Cars
Upscale Shopping Coupes
Plug-In Hybrid Luxury Coupes
Rearview Mirror Video Displays