Low-Tech Nostalgia

Consumers select retro toys that recall the early days of tech toys

Implications - As consumers look for time-tested resources to provide to their children, many are embracing low-tech gadgets that take inspiration from the earliest examples of tech-infused toys. Now considered to be "low-tech," such products provide parents with the option to push back against the proliferation of digital devices to children, while they also provide a nostalgia factor that is of particular interest to Millennial parents.
SCORE: 4.8
This Year and Mild Top 4 Examples: 3,009 Total Clicks Nov 15 - Apr 16
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Consumer Insight Topics: TechGamesToysLife-Stages
Colorful Play Tablets - Boogie Board's Scribble n' Play eWriter Lets Kids Doodle in Color
SCORE: 6.6
This Year and Warm 2,042 Clicks Pub: Jan 27, 16
Colorful Play Tablets
Boogie Board's Scribble n' Play eWriter Lets Kids Doodle in Color
At CES 2016, Boogie Board expanded its line of innovative eWriter devices by introducing the Scribble n’ Play. With Colorburst technology, Boogie Board is able to bring the vivid colors of a... [More]
8-Bit Block Playsets - This Paper Minecraft Toy Set Takes the Game's Best Elements Offline
SCORE: 4.2
Mild 450 Clicks Pub: Dec 9, 15
8-Bit Block Playsets
This Paper Minecraft Toy Set Takes the Game's Best Elements Offline
It can be difficult to pry kids away from the computer when they’re addicted to Minecraft, but this paper Minecraft toy encourages low-tech play in the same style as the popular game. In the... [More]
Emotive Pixel Toys - PIXL Characters Display Their Personalities on a Small 8-Bit Display
SCORE: 4.5
This Year and Untested 111 Clicks Pub: Apr 12, 16
Emotive Pixel Toys
PIXL Characters Display Their Personalities on a Small 8-Bit Display
Six ‘PIXL’ characters were introduced at London’s Toy Fair 2016 at Olympia, giving young kids a fun new way to express themselves with emojis. Each of the toys comes with a... [More]
Analog Video Games - Tetris Link Lets You Challenge Friends and Family to an IRL Battle
SCORE: 2.8
Untested 406 Clicks Pub: Nov 3, 15
Analog Video Games
Tetris Link Lets You Challenge Friends and Family to an IRL Battle
Fans of the original arcade game will find Tetris Link to be one of the best digital to analog creations as of late. Designed to offer players the ability to go head-to-head with one another to... [More]
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