Pragmatic Maturation

Anti-aging diverges from the naturalist movement in exchange for science

Implications - Diverging from the naturalistic skincare wave fueled by the health movement, anti-aging self care is turning more toward science. Particularly relevant for the most visible parts of the body (face, hands, and body), this approach to maturing skin trades the holistic for strictly aesthetic. This speaks to the boomer value of streamlined, tangible solutions over sentimental appeal.
SCORE: 4.3
Mild Top 4 Examples: 4,247 Total Clicks Dec 15 - May 16
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Consumer Insight Topics: FashionCosmetics
Bursting Ball Face Creams - This Anti-Aging Moisturizer Incorporates a Korean Cosmetic Formula
SCORE: 6.1
Warm 2,466 Clicks Pub: May 21, 16
Bursting Ball Face Creams
This Anti-Aging Moisturizer Incorporates a Korean Cosmetic Formula
This anti-aging moisturizer looks like caviar and helps keep wrinkles at bay. The J.One Hana Cream is an “intense capsule cream,” consisting of fish roe-like beads that burst with... [More]
Custom Recovery Serums - It's SKIN's Power 10 Formula Essence Collection Targets Varying Skin Issues
SCORE: 4.7
Mild 600 Clicks Pub: Mar 24, 16
Custom Recovery Serums
It's SKIN's Power 10 Formula Essence Collection Targets Varying Skin Issues
It’s SKIN’s Power 10 Formula Essence product range consists of rejuvenating serums that target a number of different skin concerns. Featuring 13 signature serums, this collection is... [More]
Scientific Retinol Skincare - Ultraceuticals' Brand Identity Promotes Medical Claims
SCORE: 2.9
Mild 1,066 Clicks Pub: Dec 14, 15
Scientific Retinol Skincare
Ultraceuticals' Brand Identity Promotes Medical Claims
Ultraceuticals’ retinol skincare range is infused with powerful A vitamin additives that are proven to improve skin’s appearance. Modern consumers are more health-conscious than ever... [More]
Repairing Sun Protection Lotions - This Zinc Body Cream Moisturizes While Offering UV Protection
SCORE: 2.7
Untested 115 Clicks Pub: Apr 20, 16
Repairing Sun Protection Lotions
This Zinc Body Cream Moisturizes While Offering UV Protection
Synergie’s zinc body cream is designed to boost moisture while simultaneously protecting the skin from harmful UV rays. While traditional sunscreens or SPF-infused lotions can leave an oily... [More]
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