The Close Shave Squadron Smooth Glider Precision Shaving Lotion is a balm designed by skincare brand Kiehl's that offers men a hydrating barrier against the blade. The cream is made to help protect the face against the ailments of shaving while simultaneously boosting the appearance of the skin.
The cream is made from a blend of natural ingredients to maintain a thick consistency, that does not lather up upon contact with water. Instead the balm stays thick onto the skin, protecting the surface from a sharp blade and the potential of ingrown hairs. In addition, the cream contains a mix of eucalyptus and kukui nut oil to soothe the face.
Branded male-oriented cosmetic products are much more approachable to consumers when embedded into stereotypically masculine rituals, such as shaving.
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