Phormidium's Natural Medicine Range Features Virus-Themed Signage

By: Jana Pijak - Dec 11, 2015
The Phormidium natural remedy range is inspired by DIY beauty solutions and boasts virus-inspired signage. In addition to its organic ingredients, the range also features quaint bottles that resemble something found inside of a vintage apothecary.

Though still a concept, French designer Julien Santran's natural remedy collection is inspiring to natural cosmetics and skincare brands who seek to send an artisanal message to their target demographic. This particular project embraces handmade elements, featuring paper labels, illustrated virus graphics and miniature health brochures.

These labels feature ingredient information and medical instructions that show users how to treat ailments naturally rather than with traditional medicines. Julien Santran's concept references a maker culture aesthetic and illustrates consumers' desire for organic health products that promote natural rather than chemical treatments.